Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

Opinion

London NFC advertising disappoints

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Mark Bridge writes:

Clear Channel NFC poster siteIt's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

I was there like a shot, brandishing my NFC-equipped Google Nexus S. At last, something practical I could do with my phone other than trying to read my Oyster card.

Would I get a movie clip promoting Avengers Assemble (as displayed on the adjacent poster)?

No.

Would I get more information about whatever brand of vodka was being advertised?

No.

Screenshot: Transport for London linkWould I be offered nothing but a link to Transport for London?

Yes.

Next time I won't bother.

 

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusivePodcast - 19th September 2007

We look at the latest mobile industry headlines, including the UK iPhone launch. We also talk to Chris Caudle from the IMPDA about cashback and review the HTC S710 smartphone.

ExclusivePodcast - 12th September 2007

The team looks at the latest industry headlines, including plenty of mobile music news. There's also a review of the Nokia N81 and a chat with Mark Sennett, the man in charge of the new Mobile News web site.

ExclusivePodcast - 5th September 2007

The team review the latest news including Google and Sony's rumoured mobile phones. The team debate the Nokia Music Store and bring you a review of the LG Viewty KU990.

ExclusivePodcast - 29th August 2007

This week the team look at the J600 from Samsung & the Blue Q wrist band. Also Iain & James take you through the latest news and gossip from the past 7 days.

ExclusivePodcast - 22nd August 2007

We talk to Nokia UK's Simon Ainslie and to Chris Caudle from the IMPDA, we review the Sagem my150X, we hear from Ian White and we look at the week's mobile news headlines.

RSS
First9495969799101102103Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive