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Wednesday, March 21, 2012

By 2016, a third of all mobile game revenue will come from tablet spending

A new report from Juniper Research says spending on tablet games will account for around a third of all mobile game revenue by 2016. It expects the amount of money spent by consumers on games for tablets to reach $3.1 billion by 2014, up from $491 million in 2011.

Charlotte Miller, the report’s author, said “The tablet is the perfect device for playing mobile games - the screens are large enough for the user to see the action, no matter how big their hands are. Tablet owners also tend to have a larger disposable income, as tablets are often bought outright rather than subsidised by operators. Higher user satisfaction with games and a bigger wallet mean that tablet games look to be highly lucrative.”

However, the news for game developers isn’t all good: mobile games revenues on featurephones are predicted to halve over the next five years.

[Whitepaper; report]

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