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Thursday, November 27, 2014

The vast majority of people say they wouldn't struggle without a home landline

Mobile phones are now used at home more than anywhere else

A new report reveals that 95% of people in the UK say they “wouldn’t struggle” without a landline at home. In addition, more than half of all respondents said they used their mobile phones more at home than anywhere else.

The figures come from mobile network performance specialist RootMetrics, which contacted over two thousand people earlier this month.

When asked “Where do you tend to use your mobile for the longest periods of time?”, 55% said they spent most time using their phone at home. 15% said they used their mobile most while travelling, 12% at work , 9% when out with friends, and 3% in cafes, bars or restaurants.

The most-likely place for using a mobile phone at home was while watching TV (42%), followed by 13% in bed, 6% when eating and 2% in the bathroom.

More than half (51%) of 18 to 24-year-olds said their mobile phone had replaced their landline, as did 17% of people aged 55 and over.

Bill Moore, CEO and President of RootMetrics, said “Despite being called ‘mobiles’ it’s telling that we are now using them most when we are at home as landlines become the exception rather than the rule. Our mobile phones have become the remote control for our lives, and we are using them for an ever-increasing range of tasks, from second screen viewing, to taking pictures, to doing our banking.”

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Tags: uk voice research messaging landline

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