Latest Podcast



Featured Articles

Wednesday, July 6, 2011

Three UK loses another ad claim against giffgaff

In January the Advertising Standards Authority upheld complaints against a Three UK leaflet that claimed “No other network gives you more for £10.”

UK MVNO giffgaff and members of the public had contacted the ASA because giffgaff’s £10 package offered a better deal.

Now another complaint has been upheld by the ASA against Three. This one referred to a similar ad on the Three website; the headline said “No other network gives you more for £10” while additional text read “See the table below to find out how we compare to these other high-street operators”.

In its defence, Three claimed that giffgaff was not an “operator” but a mobile virtual network operator with no infrastructure and no high street presence.

The ASA ruled that the advertisement was misleading and must not be used again. In upholding the complaint, the ASA said the headline “No other network gives you more for £10” implied the comparison was with all mobile service providers. It also noted that Three had compared its prices with the Tesco, Virgin and Asda MVNOs while excluding giffgaff.

[ASA adjudication]

We spoke to Heather Taylor from giffgaff in our podcast on 28th January 2011. Click here to listen using the audio player on our website, find the podcast via iTunes or download the MP3 directly.
Print
Author: The Fonecast
3 Comments
Rate this article:
No rating

Categories: Networks and operators, NewsNumber of views: 6211

Tags: advertising legal three giffgaff

3 comments on article "Three UK loses another ad claim against giffgaff"

0
0
Avatar image

James Brown

7/12/2011 4:49 PM

Would have thought they would have learned the first time...


0
0
Avatar image

nutellajunkie

1/14/2012 8:30 PM

ah its always good to read old news from something Im involved with..

:twosup: THREE! :P


0
0
Avatar image

Aj

3/15/2012 2:55 PM

Hello,to every one...... after the opening giffgaff pages ,u can see,,many sections,,answerss.,i have raly fillings,all those questions,answers,doing giffgaff themself...so complanes from peaple are made it by their ,,filters,,,if any setting,,from this company which they recomending is wrong,so somethinks is't right....But,i hope they are building up their company{giffgaff},so let them time to build it...how long ,,,?

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Mobile Monday London: Acceleration and Finance

Podcast - 21st February 2014

This podcast takes a look at the issue of finance for start-ups - and, in particular, at Accelerators for tech-based companies.

It's a discussion that was recorded at Mobile Monday London earlier this week with a panel including Jon Bradford of Techstars, Simon Devonshire from Telefonica's Wayra, Diane Perlman from Microsoft Ventures and Simon Cook of DFJ Esprit.

Author: The Fonecast
0 Comments
Article rating: No rating

From smartphones to security... and from wireless charging to connected machines

Podcast - 19th February 2014

We start this week's report with two new smartphones: a flagship Android device from LG and a dual-boot handset from Geeksphone.

We also talk about the health effects of mobile phones, a new mobile loyalty app, wireless charging, machine-to-machine connections, the purchase of Viber and a recent acquisition by Google.

Author: The Fonecast
0 Comments
Article rating: No rating

SMS security and text message spam

Podcast - 14th February 2014

In the past few months, the topics of security and privacy have gripped the mobile industry. The humble SMS text message has been subjected to particular attention, both on its own and in association with smartphone apps.

John Murtagh, CTO at text message specialist Anam Technologies, explains more about the risks involved with SMS, the challenges for mobile network operators and the solutions that can protect consumers.

Author: The Fonecast
0 Comments
Article rating: No rating

Big changes for Microsoft, Sony and Brightstar... plus the rest of the week's mobile industry news

Podcast - 12th February 2014

After catching up with last week's Microsoft announcement about new CEO Satya Nadella, we go on to talk about big changes for Brightstar and Sony as well.

There's also mobile payment news from MasterCard and Weve, some patent agreements, a warning about second-hand smartphone sales, a forecast of mobile data growth and a report about app developers.

Author: The Fonecast
0 Comments
Article rating: No rating

Searching for the UK's Most Innovative Mobile Company with the Smart UK Project

Podcast - 9th February 2014

The Smart UK project is an annual government-supported competition looking for the UK's Most Innovative Mobile Company.

A few days ago, all 20 companies on the competition shortlist gave a short presentation to the Smart UK panel of judges. Afterwards, Mark Bridge spoke to some of the entrants to discover exactly what they had to offer - and how they planned to disrupt the mobile industry.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First7891012141516Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«December 2024»
MonTueWedThuFriSatSun
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345

Archive

Terms Of Use | Privacy Statement