Latest Podcast



Featured Articles

Friday, February 10, 2012

Mobile retail mistakes: no mobile optimisation, no testing, no common sense

UK-based mobile marketing business 2ergo - the company behind a number of high-profile campaigns including the Pizza Express app - is helping retailers to set up a mobile presence while avoiding common pitfalls. It’s published a free white paper entitled ‘Mobilising Your Business - the time is now’, which can be downloaded from the company’s web site.

2ergo says the biggest mistakes often come from not applying common sense to mobile marketing strategies: building an app without considering a mobile-optimised website, failing to test their mobile products and flooding customers with too much information.

John Stevens, group managing director at 2ergo, said “Despite the part that mobile plays in influencing behaviour change, there is still an astonishingly low adoption from retailers in using mobile as a simple call to action to their customers. Retailers need to look at how they harness this purchasing shift to not only entice shoppers into store, but also use purchasing and location-based insights to deliver relevant offers and incentives. Look at your own website’s analytics. If you look at the list of browsers people are using to view your site, you will probably see an increasing amount using platforms like Android and iPhone in among Internet Explorer, Firefox and Google Chrome. It’s therefore imperative that retailers get their online mobile presence in shape.”

[Download white paper (email registration required)]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Retailing, NewsNumber of views: 8965

Tags: 2ergo

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

Recent Podcasts

From CES to customer service, we talk about all the latest mobile tech news

Podcast - 8th January 2014

Iain Graham, James Rosewell and Mark Bridge return with their first mobile industry podcast of 2014.

This week they're looking at new Samsung, Sony and ZTE products from CES, they're talking about Android embedded in cars, they're catching up with the latest news from BlackBerry, they're discussing cheque payments by smartphone, they're revealing complaint data from Ofcom and they're investigating quite a few other stories as well.

Author: The Fonecast
0 Comments
Article rating: No rating

We make our mobile industry predictions for 2014 and review our end-of-year forecasts from 2013

Podcast - 18th December 2013

It's our last podcast of the year, which is the traditional time for us to predict what'll be happening in the mobile phone industry during the next 12 months... from forthcoming consumer technology to deals between network operators.

As well as making our 2014 predictions, we'll also be reviewing those we made last year and discovering how accurate our forecasts for 2013 really were.

Author: The Fonecast
0 Comments
Article rating: No rating

Bill shock, cheaper roaming, court injunctions, satellites, shopping and loads more mobile industry news

Podcast - 11th December 2013

This week we're talking about a UK government deal to prevent bill shock, good news for some UK consumers visiting the USA, a court threat to HTC sales, new high-speed satellite broadband, mobile search, mobile shopping and much more.

Join Iain Graham, James Rosewell and Mark Bridge for an informed and entertaining look at all the major mobile industry news stories from the past seven days.

Author: The Fonecast
0 Comments
Article rating: No rating

Sailfish smartphones, shopping, security, spectrum shortages and several supplementary stories

Podcast - 4th December 2013

It's been a week of diverse mobile headlines in which Jolla started selling its Sailfish smartphone, mobile shopping broke records and BlackBerry's CEO looked to the future.

We're also talking about smartphones for seniors, battery life, a looming spectrum shortage, phone theft and Sony's Smart Wig. Something for everyone, surely!

Author: The Fonecast
0 Comments
Article rating: No rating

We interview James Atkins of UK-based smartphone manufacturer Kazam

Podcast - 29th November 2013

In today's programme we're talking to James Atkins, co-founder and Chief Marketing Officer of smartphone manufacturer Kazam.

The company launched earlier this year and has just announced its first seven Android-based handsets. James explains the story behind Kazam's creation, the company ethos, its product range and its plans for the future.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First910111214161718Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«October 2025»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement