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Friday, July 8, 2011

UK appears split in 'landline versus mobile' debate

Research from Burnside Telecom has found that just over half of UK consumers (52%) would happily ditch their landline and go completely mobile, with 47% unwilling to give up their fixed-line phones.

The majority of people who wanted to keep their landlines were aged 65 and above; 73% of people wanting to keep fixed-line phones were in this age group.

Top priority for landline lovers was the assurance that the phone wouldn’t run out of battery power, followed by signal strength.

Colin Aitken, Chief Executive at Burnside Telecom, said “This research emphasizes the continuing pace of evolution and increasing move away from copper and fixed line communications to mobile networks. Burnside Telecom is committed to a range of product and service development to delivery new solutions in numerous sectors including retail, telecare, construction, marine and transport environments.”

Burnside Telecom, which produces conventionally-styled desktop phones and terminals with mobile connectivity, also found that 20% of UK consumers wanted the portability of a mobile phone in a desktop phone form.

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