Latest Podcast



Featured Articles

Wednesday, April 28, 2010

UK mobile advertising market worth £285 million by 2014

Research company FirstPartner says the UK's mobile advertising market will grow by 33% to reach £49.8 million this year – and will then accelerate until it's delivering revenue of £285 million per annum by 2014. The next largest markets in Europe are Germany and Italy; their anticipated revenues this year are £42.6 million and £38.4 million respectively. Overall, mobile advertising is expected to be worth £1.1 billion in Western Europe by 2014, with this growth dominated by mobile search.

Justin Davidson, Senior Analyst at FirstPartner, said "Mobile advertising has witnessed a number of major developments over the last 12 months that lay the foundations for sustainable growth.  Widespread adoption of smartphones and use of mobile to access Facebook and other social networking sites has driven mobile internet into the mainstream.  The prospective purchase of AdMob by Google and the entrance of Apple will significantly strengthen awareness of mobile as an advertising medium amongst advertisers and agencies. Actual growth will depend upon the willingness of brands to explore the opportunities that mobile is now starting to present."

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 8295

Tags: advertising research

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Ofcom straightens out contracts, LG makes a curved phone and a mobile security company is accused of crooked dealings

Podcast - 30th October 2013

We start this week's podcast with Ofcom's announcement that it's clarifying the rules for fixed-term mobile phone contracts.

There's also a new curved smartphone from LG, accusations about a mobile security company, information about mobile phone thefts, a report into the UK's communications infrastructure and some quarterly results figures.

Author: The Fonecast
0 Comments
Article rating: No rating

The world of mobile payments

Podcast - 28th October 2013

M-commerce and mobile payments are terms that can mean several different things.

In this special podcast we learn more about the subject by talking to Tim Green, editor-in-chief of Mobile Money Revolution.

Author: The Fonecast
0 Comments
Article rating: No rating

What is HTML5 and what does it mean for mobile?

Podcast - 25th October 2013

HTML5 is often described as the shape of things to come; sometimes as the future of the web and sometimes as the nemesis of native mobile applications.

But exactly what is 'HTML 5' - and what does it mean to the mobile industry?

Author: The Fonecast
0 Comments
Article rating: No rating

New tablets coming to the UK from Nokia, Apple, Amazon and Argos

Podcast - 23rd October 2013

There's plenty of product news in this week's podcast, with a new Apple iPad and new tablets from Nokia and Argos as well.

We also talk about HMV's battle with the Apple App Store, new 4G tariffs from Tesco Mobile, Samsung's patent proposals and a complaint about coverage maps.

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile app promotion - top tips and salient stats

Podcast - 18th October 2013

If you've created a mobile application, you'll want people to download it, use it and tell their friends. But how can you ensure that as many people as possible know about your app?

Today's podcast is designed to help with some of the answers. It was recorded in London at the very first App Promotion Summit earlier this year.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First1112131416181920Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«June 2024»
MonTueWedThuFriSatSun
272829303112
3456789
10111213141516
17181920212223
24252627282930
1234567

Archive

Terms Of Use | Privacy Statement