Latest Podcast



Featured Articles

Wednesday, May 16, 2012

New Google and MMA research shows most UK mobile users have smartphones

Google and the Mobile Marketing Association (MMA) have updated ‘Our Mobile Planet’, the mobile consumer data resource they created last October. It provides free access to data and research from 40 countries in collaboration with the IAB and Ipsos MediaCT.

As part of the re-launch, Google commissioned new research that looked at internet use on smartphones. It found that Australia, the UK, Sweden, Norway, Saudi Arabia and the UAE all have more than 50% of their population using smartphones, with an additional seven countries - the USA, New Zealand, Denmark, Ireland, the Netherlands, Spain and Switzerland - having passed 40% smartphone penetration.

Greg Stuart, Global CEO of the MMA, said “Understanding the mobile consumer is absolutely critical for marketers, and ‘Our Mobile Planet’ puts an invaluable resource in their hands. Users can create custom charts that will help them to analyze smartphone consumer behaviour and support data-driven decision making. We’re proud to have played a role in collecting the initial data for the project, and to have taken part in today’s re-launch.”

UK figures show 51% of the population using smartphones, up from 30% a year ago. 59% of were online every day on their device, while 78% never leave home without their handset.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Networks and operators, Applications, NewsNumber of views: 6780

Tags: uk research google mma

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
245678910Last

Recent Podcasts

Mobile industry predictions for 2015, from smartphones to spectrum

Podcast - 17th December 2014

The Fonecast predicts 2015: Iain Graham, James Rosewell and Mark Bridge gather round a sapphire crystal ball and make their forecasts for the next 12 months in the mobile industry.

Whose product line won't survive until December 2015? What will happen with the BT/EE merger? Which new features will be introduced by smartphone manufacturers?

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile industry podcast: new smartphones, new network equipment and new insight

Podcast - 10th December 2014

It's time for another news-packed mobile industry podcast from TheFonecast.com, starting with the European Parliament's latest ruling on in-car emergency communication.

After that we're talking about Microsoft's departure from the Nook eBook business, Three UK's 4G growth, Acer's tablet-sized phone, EE's rural coverage solution and some interesting new research about mobile-enabled customer service.

Author: The Fonecast
0 Comments
Article rating: No rating

Takeovers, break-ups, national roaming, dubious advertising and the death of the landline

Podcast - 3rd December 2014

We begin this week's podcast with updates on two topics we discussed last week: the potential purchase of a UK mobile network by BT - and the crowd-funded Jolla Tablet.

After that we talk about the GSMA's reaction to national roaming, the potential death of the landline, a new threat to Google, management changes and advertising for 4G data.

Author: The Fonecast
0 Comments
Article rating: No rating

BT talks to O2, Nokia and Jolla announce new tablets, Apple Watch developers get started... and Ofcom plans for more mobile capacity

Podcast - 26th November 2014

In this week's podcast we're talking about the potential purchase of the O2 UK mobile network by BT.

We also discuss new tablets from Nokia and Jolla, the end of a patent battle, mobile payments via instant messaging, app development for the Apple Watch and plans to make even more spectrum available for mobile broadband in the UK .

Author: The Fonecast
0 Comments
Article rating: No rating

The week's UK mobile industry news, including BlackBerry, TalkTalk, 4G data and much more

Podcast - 19th November 2014

Time for another podcast presented by Iain Graham, James Rosewell and Mark Bridge. They begin this week's programme by talking about the latest enterprise-friendly developments from BlackBerry.

Next comes a new survey from Ofcom about the UK's 4G data speeds, followed by news about TalkTalk's MVNO deal with Telefonica, the growth of WiFi in the home and a report from AVG about social media sapping smartphone performance.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
245678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«December 2024»
MonTueWedThuFriSatSun
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345

Archive

Terms Of Use | Privacy Statement