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Monday, September 30, 2013

Interbrand Best Global Brands report: Apple pushes Coca-Cola off the top spot

After 13 years at the top of Interbrand’s Best Global Brands report, Coca-Cola has been pushed off the top spot by two mobile-focussed companies. Apple has moved up the chart to number 1, with Google following in the number 2 position. Coca-Cola is now in third place.

Apple was ranked 36 in 2000, when the Interbrand Best Global Brands survey was first published. Then the brand was valued at $6.6 billion; today it’s increased almost 15-fold to $98.3 billion.  This year, the total value of all 100 Best Global Brands has been calculated at $1.5 trillion, which is an 8.4% increase from last year.

Jez Frampton, Interbrand’s Global Chief Executive Officer, said “Every so often, a company changes our lives - not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1. Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact - a vision that has allowed Apple to deliver on its promise of innovation time and time again.”

Interbrand calculates brand value based on the financial performance of the branded products or service, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price or secure earnings for the company.

Seven of this year’s top 10 brands are from the tech sector:

  1. Apple
  2. Google
  3. Coca-Cola
  4. IBM
  5. Microsoft
  6. GE
  7. McDonald’s
  8. Samsung
  9. Intel
  10. Toyota
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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
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Recent Podcasts

Operating Systems: a new set of Davids emerge to challenge the incumbent Goliaths

Podcast - 22nd July 2013

This panel discussion about new mobile operating systems was recorded at Mobile Monday London on 15th July 2013.

It's chaired by Geoff Blaber of CCS Insight with contributions from the GSMA's Alex Sinclair, David Wood of Delta Wisdom (and formerly of Symbian), Andreas Constantinou from Vision Mobile, Victor Palau of Canonical and Christian Heilmann from Mozilla Corporation.

Author: The Fonecast
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Nokia, Microsoft, BlackBerry, Telefonica and much more... all in this week's podcast

Podcast - 17th July 2013

There's big news from big names this week as Nokia announces a new smartphone, Microsoft announces a new structure and Research In Motion announces a new name.

We also talk about O2 UK's backhaul deal, Apple's eBook court case, a complaint about advertising and plenty more as well.

Author: The Fonecast
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A security scare, a new mobile payment service, some quarterly results and loads of money

Podcast - 10th July 2013

We start this week's podcast by talking about an Android security risk - before moving on to new 4G services from EE, a drop in Nook tablet prices and a couple of quarterly results that disappointed the stock market.

In addition we discuss insurance complaints, Bluetooth Smart technology, a new multi-million investment in Shazam and some research about the future of apps.

Author: The Fonecast
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Will mobile data kill SMS, does all-IP mean less security - and what's the future for mobile networks?

Podcast - 5th July 2013

Robin Kent, operations director at Adax Europe, talks to Mark Bridge about some of the challenges facing mobile network operators as data usage increases.

They discuss how networks can differentiate their services, how can they monetise the app phenomenon, whether mobile data will kill voice and SMS... and the privacy concerns that arise around all-IP communication.

Author: The Fonecast
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New mobile products from Sony, Firefox and Sainsbury's

Podcast - 3rd July 2013

In our podcast this week we're discussing the new SmartWatch from Sony, talking about Firefox OS smartphones and contemplating Vodafone's partnership with Sainsbury's.

We're also looking at complaint figures, roaming charges, pay as you go pricing, joint ventures, BlackBerry's recent results and the future of Windows Phone.

Author: The Fonecast
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