Latest Podcast



Featured Articles

Sunday, August 14, 2011

2ergo offers a simple way to create targeted mobile marketing campaigns

2ergo, recently in the news after developing an iPhone app for Pizza Express, has launched a new mobile marketing service for businesses. It’s called mobileDNA and gives businesses the chance to send targeted offers and vouchers to mobile phone users.

The service uses 2ergo’s database of ten million opted-in mobile phone users from the UK. This contains age, interests and location information along with data from the users’ mobile behaviour and transactions.

As a result, campaigns can be created in days - and without participating companies needing to make any major investment in infrastructure.

John Stevens, group managing director of 2ergo, said “Our mobile campaign package is a world first – marketers not only have access and insight into 10m mobile phone users, but also the ability to set up targeted, compelling mobile campaigns extremely quickly. There’s no requirement to invest in mobile infrastructure, meaning marketers feeling overwhelmed about getting their mobile strategy right now have an effective, expedient way of targeting prospective customers, and securing their long-term loyalty.”

To launch the new service, 2ergo has created a set of tips for marketers who want to launch an effective and targeted mobile campaign. The guide can be downloaded from http://mailshot.2ergo.com/acquisitionguide

Print
Author: The Fonecast
1 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 5101

Tags: advertising uk marketing 2ergo

1 comments on article "2ergo offers a simple way to create targeted mobile marketing campaigns"

0
0
Avatar image

Noelle

8/16/2011 9:05 PM

This is interesting. The most important part of a mobile campaign is to get your customers to opt-in to YOUR database. Not to send messages to a random opt in list.

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Mobile Monday London: Mobile, Maps & Geolocation (part 2)

Podcast - 28th June 2013

This is part 2 of Mobile, Maps & Geolocation - so much more than "Where am I?"

It's a Mobile Monday London panel discussion with Gary Gale, Christopher Osborne, Jeni Tennison, Ian Holt and Harry Wood. Part 1 is available as a separate podcast.

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile Monday London: Mobile, Maps & Geolocation (part 1)

Podcast - 28th June 2013

This week's Mobile Monday London event featured a panel discussion about the opportunities for mobile-based geolocation and mapping. The event was supported by UK mapping agency Ordnance Survey.

In this podcast you'll hear the first part of the evening's discussion plus interviews with Nokia's Gary Gale, who chaired the panel, and Ian Holt from Ordnance Survey. Part 2 is available as a separate podcast.

Author: The Fonecast
0 Comments
Article rating: No rating

New mobile products, a new smartphone company, a new CEO and plenty of other news

Podcast - 26th June 2013

This week's podcast starts with the world's slimmest smartphone (at least for the moment) before introducing a new smartphone company and even more new products from Samsung.

We're also talking about the battle of Instagram vs Vine, the sale of O2 Ireland, mobile retail web usage, the new CEO of BT and a new report about an unexpected health threat to mobile phone users.

Author: The Fonecast
0 Comments
Article rating: No rating

Cameras, navigation, tickets and shopping... all on mobile phones

Podcast - 18th June 2013

Samsung has put a 10x optical zoom lens on a smartphone, Google is acquiring navigation app Waze and the European Commission is getting ready to equip cars with an emergency call system.

We're also talking about a strike threat at O2, the risk of 'showrooming' to high-street retailers, the end of Symbian smartphones and plenty more as well.

Author: The Fonecast
0 Comments
Article rating: No rating

iOS7 is announced, PRISM is leaked and roaming charges are threatened

Podcast - 12th June 2013

We start this week's podcast with Apple's announcement about the new version of its iOS platform - and follow this with a look at the privacy concerns surrounding the US government's PRISM operation.

Next come Samsung's new phones, Ericsson's new contract, a potential end to European roaming charges, some sophisticated mobile malware and plenty of other news stories as well.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First1617181921232425Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement