Latest Podcast



Featured Articles

Thursday, November 15, 2012

Telefonica launches 'Smart Steps' footfall tracking service in the UK

Last month Telefónica Digital set up a new Telefónica Dynamic Insights business unit and said its first product would be called ‘Smart Steps’. It’s now announced the launch of ‘Smart Steps’ in the UK.

Smart Steps is a joint initiative with market research company GfK. It uses anonymised information from mobile phone users to help organisations measure and understand the number of people visiting an area. As a result, businesses and other organisations will be able to track footfall by time, gender and age.

For example, retailers could plan the location of future shops, customise promotional offers and measure the impact of marketing activity, while local councils could check the effect of car parking charges or late-night shopping.

Steve Alder, Chief Executive Officer at Telefónica Dynamic Insights, said “Smart Steps generates far richer insights than existing footfall measurement products. It shows not only the size of a crowd visiting an area but also anonymised trends on the age and gender composition of the crowd. The information is drawn from a larger sample and is updated far more regularly than traditional tools. It will help a range of organisations - including retailers, town councils, sporting arenas and emergency responders - to make better informed decisions and better understand and serve the needs of their customers.”

Telefonica Dynamic Insights points out that it does not sell personal information and does not track individuals.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Networks and operators, NewsNumber of views: 11005

Tags: uk research telefonica gfk

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Mobile Monday London: Mobile, Maps & Geolocation (part 2)

Podcast - 28th June 2013

This is part 2 of Mobile, Maps & Geolocation - so much more than "Where am I?"

It's a Mobile Monday London panel discussion with Gary Gale, Christopher Osborne, Jeni Tennison, Ian Holt and Harry Wood. Part 1 is available as a separate podcast.

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile Monday London: Mobile, Maps & Geolocation (part 1)

Podcast - 28th June 2013

This week's Mobile Monday London event featured a panel discussion about the opportunities for mobile-based geolocation and mapping. The event was supported by UK mapping agency Ordnance Survey.

In this podcast you'll hear the first part of the evening's discussion plus interviews with Nokia's Gary Gale, who chaired the panel, and Ian Holt from Ordnance Survey. Part 2 is available as a separate podcast.

Author: The Fonecast
0 Comments
Article rating: No rating

New mobile products, a new smartphone company, a new CEO and plenty of other news

Podcast - 26th June 2013

This week's podcast starts with the world's slimmest smartphone (at least for the moment) before introducing a new smartphone company and even more new products from Samsung.

We're also talking about the battle of Instagram vs Vine, the sale of O2 Ireland, mobile retail web usage, the new CEO of BT and a new report about an unexpected health threat to mobile phone users.

Author: The Fonecast
0 Comments
Article rating: No rating

Cameras, navigation, tickets and shopping... all on mobile phones

Podcast - 18th June 2013

Samsung has put a 10x optical zoom lens on a smartphone, Google is acquiring navigation app Waze and the European Commission is getting ready to equip cars with an emergency call system.

We're also talking about a strike threat at O2, the risk of 'showrooming' to high-street retailers, the end of Symbian smartphones and plenty more as well.

Author: The Fonecast
0 Comments
Article rating: No rating

iOS7 is announced, PRISM is leaked and roaming charges are threatened

Podcast - 12th June 2013

We start this week's podcast with Apple's announcement about the new version of its iOS platform - and follow this with a look at the privacy concerns surrounding the US government's PRISM operation.

Next come Samsung's new phones, Ericsson's new contract, a potential end to European roaming charges, some sophisticated mobile malware and plenty of other news stories as well.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First1617181921232425Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«December 2024»
MonTueWedThuFriSatSun
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345

Archive

Terms Of Use | Privacy Statement