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Saturday, February 23, 2013

Orange prepares an own-brand 4G smartphone

Orange has added three Android-powered smartphones to its own-brand range of handsets, including its first Orange-branded 4G device, although it’s not confirmed whether any will be launched in the UK.

The Orange Lumo is a 4G smartphone with a 4.5-inch screen and an 8 megapixel camera, while the 3G Orange San Remo has a 4.7-inch display and is just 8.2mm deep. There’s also an entry-level device: the Orange Nivo, with a 4-inch display and a 5 megapixel camera.

Yves Maitre, Senior Vice President of Mobile Multimedia and Devices at Orange, said “All of our customers around the world, from Bordeaux to Bucharest, are hungry for sophisticated yet affordable mobile phones that allow them to reap the benefits of the mobile internet. The growth of our portfolio and, most importantly, the response from our customers, shows that our strategy is resonating in the highly competitive smartphone market that we’re operating in today.”

The Orange Monte Carlo was the top selling phone in Spain throughout 2012, while the Orange Dallas and Orange Sydney were in the top 10 in the UK, France and Romania.

All three devices will be launched in the first half of this year in Orange markets including Romania, Slovakia and Spain.

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Opinion Articles

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