Latest Podcast



Featured Articles

Thursday, December 13, 2012

New survey finds nearly two-thirds of mobile video is watched at home

A new US-based study from the Interactive Advertising Bureau has found that 63% of digital video watching on mobile phones happens at home, not when the user is ‘on the move’. A significant portion (36%) of this home-based video watching takes place in a room where a TV, desktop computer or tablet is also available for viewing.

22% of mobile video watching took place because the respondents had planned to watch it, while 18% happened out of boredom. Just 3% took place because no other screen was available.

The research revealed that mobile video usage grows steadily throughout the day, peaking during evening ‘prime time TV’ hours. Music videos were the favourite genre (45% of viewers), followed by movie trailers (42%), tutorials (41%) and amusing short clips  (37%).

92% of viewers said they shared mobile video with other people after watching it; humorous short clips (66%) and music videos (52%) were most likely to be shared.

Anna Bager, Vice President and General Manager for the Mobile Marketing Center of Excellence at IAB, said “Digital video marketing has skyrocketed over the past year, and is primed to deliver even greater returns on a variety of screens – particularly on mobile phones. With the Digital Content NewFronts set for the spring, we’ll certainly see the depth and breadth of original video content that marketers can leverage to reach digital audiences. But this study points to a unique proposition for connecting with consumers who are watching that video content on mobile.”

[IAB Mobile Phone Video Diaries]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 8730

Tags: usa research video television iab

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
1345678910Last

Recent Podcasts

Can Pac-Man teach maths?

Podcast - 29th March 2013

Can mobile devices be used for game-based learning as part of the school curriculum?

This discussion was recorded in Barcelona during Mobile World Congress 2013 as part of Heroes of the Mobile Fringe. The panel was moderated by Russell Buckley with contributions from Vincent Hoogsteder of Distimo, Volker Hirsch of BlackBerry and Alina Vandenberghe of Pearson.

Author: The Fonecast
0 Comments
Article rating: No rating

Media is dead, long live media!

Podcast - 28th March 2013

Traditional media is in a state of flux, with consumers changing their media consumption habits. User-generated content, piracy and the rise of mobile are presenting even more challenges.

But what does it mean for publishers and media owners?

Author: The Fonecast
0 Comments
Article rating: No rating

The week's mobile news headlines: from Google Keep to Apple's maps

Podcast - 27th March 2013

Today's edition of The Fonecast takes a look at the top mobile-related news stories from the past week, including the new Google Keep app, Apple's mapping acquisition and Facebook's VoIP service.

We also cover the BlackBerry World application store, a new UK 4G survey from eBay, in-car connectivity and the recent Yahoo! purchase of Summly.

Author: The Fonecast
0 Comments
Article rating: No rating

The Coupon's Tale

Podcast - 26th March 2013

Mobile has been called the new frontier in consumer loyalty. But exactly how can mobile technology be used to improve the customer experience in high-street shops?

To learn more, we've joined a discussion group moderated by Russell Buckley with contributions from Katie Lips, Coen van Breda, David Hueso, Troy Norcross and Priya Prakash.

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile Monday London: Finance, Incubators and Accelerators

Podcast - 22nd March 2013

New businesses need more than just a good idea. They also need money. That's why the Mobile Monday London group chose 'Finance, Incubators and Accelerators' as the topic for its recent meeting.

This special report offers a variety of perspectives on business funding in a panel discussion with John Spindler, Alistair Hill, Nic Brisbourne, Sitar Teli, Michel Sabatier and Inma Martinez.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First2021222325272829Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«December 2024»
MonTueWedThuFriSatSun
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345

Archive

Terms Of Use | Privacy Statement