Latest Podcast



Featured Articles

Tuesday, October 8, 2013

UK mobile ad spending up 127% from last year

The amount of money spent on mobile-based advertising in the UK grew by 127% year-on-year to £429.2 million in the first half of 2013. It means that 14.1% of all digital advertising spend is now targeted at mobile devices, which is nearly double the same period last year.

Mobile video advertising has grown particularly quickly, up 1,260% to £23 million in the first half of 2013.

These figures come from the latest Internet Advertising Bureau UK Digital Adspend report, which showed that total digital ad spending was up 17.5% from last year to a new high of £3.04 billion in the first half of 2013. That’s the equivalent of £66 for every person online in the UK.

Overall, UK consumers spent an average 43 hours a month online; 1 in every 12 waking minutes.

Tim Elkington, Director of Research & Strategy at the Internet Advertising Bureau, said “Nothing illustrates the internet as an entertainment platform better than the fact that over one in five minutes online is accounted for by entertainment, and that advertisers spent almost 1,300% more on mobile video than a year ago. With smartphone penetration crossing the two-thirds landmark and the successful roll out of 4G, 2013 could be the year when advertising spend on mobile crosses the £1 billion threshold.”

Image
Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 19454

Tags: advertising uk research iab

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

Recent Podcasts

Results from EE, new phones from LG and HTC... and free WiFi from Barclays

Podcast - 20th February 2013

We start this week's podcast with financial results from EE - along with new phones from LG and HTC.

There's also a merger between mobile browser companies, mobile security from Vodafone, free WiFi from Barclays bank, a preview of Ubuntu for smartphones... and much more.

Author: The Fonecast
0 Comments
Article rating: No rating

James Tagg explains Truphone+, the mobile service where GSM meets VoIP via WiFi

Podcast - 15th February 2013

Truphone is a pioneer of internet calling via WiFi - and it's recently announced a new service that aims to integrate GSM calls with its VoIP app.

In this special programme we interview Truphone co-founder and CTO James Tagg about the company's plans.

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile calls go over WiFi, Skype credit is bought via mobile and an Android phone goes into space

Podcast - 13th February 2013

There are many mobile boundaries being blurred in this week's podcast.

Topics include Truphone's combined WiFi and mobile service, Skype's move to direct mobile billing, the rise of 4G and an Android-controlled satellite.

Author: The Fonecast
0 Comments
Article rating: No rating

We talk to Vince Russell of The Cloud about public WiFi hotspots

Podcast - 8th February 2013

One of the biggest companies meeting the UK's demand for public WiFi is The Cloud, which has spent the last few years putting its network into thousands of venues.

In this programme we interview Vince Russell, managing director of The Cloud, to discover what the company's doing... and to see whether mobile operators should be worried.

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile by numbers: BlackBerry 10, 4G, Three UK and Microsoft 4Afrika

Podcast - 6th February 2013

We start this week's podcast by talking about the launch of BlackBerry 10 before moving on to discuss a 4G promise from Three UK.

The numerical theme continues with the Microsoft 4Afrika project, a handful of quarterly results and some investment news. Plus there’s worrying new malware and a curious Apple trademark application.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First2223242527293031Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«October 2025»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement