Latest Podcast



Featured Articles

Thursday, July 22, 2010

It's time to take mobile marketing seriously

ABI Research says marketers should wake up to the potential of mobile. It's just released a new White Paper, 'Mobile Marketing Strategies – Positive Trend,' which can be downloaded from the ABI Research website.

The company notes that marketing messages can reach mobile phone users in a variety of ways, including SMS text messaging, search advertising, ads within applications and video.

Neil Strother, ABI Research practice director for mobile marketing strategies, said "The trend starts with smartphones, which have reached critical mass among US mobile subscribers. These powerful devices, coupled with affordable data plans, enable people to search, browse, and watch video in ways and in volumes that have become more and more attractive to marketers."

ABI's announcement came as the MEF (Mobile Entertainment Forum) launched its Guide to M-Commerce, which explains how mobile devices can be used to purchase content, services and products.

Rimma Perelmuter, Executive Director of MEF, said "M-Commerce is not a new phenomenon for our members. The $36bn global mobile media industry is largely built on micropayments and MEF’s M-Commerce Initiative substantially expands this opportunity to the retail and content industries with today’s launch of our M-Commerce Guide. It is a comprehensive resource that brings together expert content and analysis showing all the different ways that the mobile device can be used to enable commerce for content, services and products consumed both on and off the device. The MEF member authored Guide contains essential case studies designed to help brands, content producers and retailers demystify, simplify and monetize the mobile commerce landscape."

The Guide can be downloaded from the MEF website.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 4628

Tags: advertising research shopping

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Chris Millington introduces the Doro PhoneEasy 740 and the Doro Experience

Podcast - 9th November 2012

In this special feature we're talking to Chris Millington, Doro's MD for UK and Ireland. Doro, which produces easy-to-use mobile phones for older people, is releasing its first touch-screen smartphone this month.

As well as explaining the phone's benefits, Chris also describes the advantages of Doro's tablet and PC software. In addition, we take a few minutes to look at Doro's plans for the future.

Author: The Fonecast
0 Comments
Article rating: No rating

Struggles for Comet and Sharp, worries about Android apps

Podcast - 7th November 2012

In this week's podcast we hear that Comet has gone into administration and that Japanese tech manufacturer Sharp is struggling to survive.

There's also concern about the security of some Android apps, some changes afoot at O2 and a new favourite device at WiFi hotspots.

Author: The Fonecast
0 Comments
Article rating: No rating

Apple, Google and Microsoft all have something new to talk about

Podcast - 31st October 2012

We're talking about Apple's iPad mini, the new Google Nexus devices and Microsoft's two updated operating systems in our podcast this week.

There's also the launch of 4G from EE, an assortment of quarterly results and some analysis of smartphone sales.

Author: The Fonecast
0 Comments
Article rating: 4.0

EE reveals its 4G tariffs, O2 makes some changes and Samsung still hasn't copied the iPad

Podcast - 24th October 2012

This week we're talking about the UK's first 4G mobile phone tariffs, Ofcom's consultation about contract pricing and O2's response to its recent network outage.

We're also looking at quarterly results from Google and Nokia, Apple's iPad design, Microsoft's tablet pricing and texting cows.

Author: The Fonecast
0 Comments
Article rating: No rating

Problems for O2, ZTE and Huawei... but some good news, too

Podcast - 17th October 2012

Last week wasn't particularly good for O2 in the UK or for Huawei and ZTE in the United States. In today's podcast we explain why.

There's also a look at newly-independent Vertu, Microsoft's new music service, a mobile-friendly search engine and 5G research in the UK.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First2627282931333435Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«July 2025»
MonTueWedThuFriSatSun
30123456
78910111213
14151617181920
21222324252627
28293031123
45678910

Archive

Terms Of Use | Privacy Statement