Latest Podcast



Featured Articles

Wednesday, January 18, 2012

PC World turned to the Dark Side... now Vodafone signs Yoda for TV advertising

It seems only a couple of months ago that Darth Vader, Lord of the Sith, left the fictional Star Wars universe and started working for Currys and PC World. He’d obviously been pursuing the C3PO and R2D2 robots that had appeared in his employer’s TV advertising a year earlier.

Now it’s Vodafone’s turn to borrow from Star Wars, having signed 900-year-old Yoda to appear in a series of television adverts. The first ad, which is scheduled to appear on Channel 4 tomorrow night, shows Yoda discovering his Jedi skills aren’t needed to help Vodafone customers.

The 60-second TV advert features Vodafone RED Box, a service that automatically transfers the content of an old mobile phone to a new handset. Future ads will showcase Vodafone’s Data Test Drive, Tech Team and Buyback services.

Danielle Crook, Director of Brand Marketing at Vodafone UK, said “These small things can mean the world to our customers – it’s why we have developed a range of simple services to help them feel confidently connected on the go. The campaign with Yoda shows that you don’t need to be a Jedi Master to unlock the power of mobile internet.”

Print
Author: The Fonecast
1 Comments
Rate this article:
No rating

1 comments on article "PC World turned to the Dark Side... now Vodafone signs Yoda for TV advertising"

1
0
Avatar image

The Fonecast

1/18/2012 7:05 PM

I've just seen Windows Phone 7 and Yoda in the same video at the same time. What a start to 2012! I'm sure there a lot of Yodafone jokes going around Newbury at the moment.

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Chris Millington introduces the Doro PhoneEasy 740 and the Doro Experience

Podcast - 9th November 2012

In this special feature we're talking to Chris Millington, Doro's MD for UK and Ireland. Doro, which produces easy-to-use mobile phones for older people, is releasing its first touch-screen smartphone this month.

As well as explaining the phone's benefits, Chris also describes the advantages of Doro's tablet and PC software. In addition, we take a few minutes to look at Doro's plans for the future.

Author: The Fonecast
0 Comments
Article rating: No rating

Struggles for Comet and Sharp, worries about Android apps

Podcast - 7th November 2012

In this week's podcast we hear that Comet has gone into administration and that Japanese tech manufacturer Sharp is struggling to survive.

There's also concern about the security of some Android apps, some changes afoot at O2 and a new favourite device at WiFi hotspots.

Author: The Fonecast
0 Comments
Article rating: No rating

Apple, Google and Microsoft all have something new to talk about

Podcast - 31st October 2012

We're talking about Apple's iPad mini, the new Google Nexus devices and Microsoft's two updated operating systems in our podcast this week.

There's also the launch of 4G from EE, an assortment of quarterly results and some analysis of smartphone sales.

Author: The Fonecast
0 Comments
Article rating: 4.0

EE reveals its 4G tariffs, O2 makes some changes and Samsung still hasn't copied the iPad

Podcast - 24th October 2012

This week we're talking about the UK's first 4G mobile phone tariffs, Ofcom's consultation about contract pricing and O2's response to its recent network outage.

We're also looking at quarterly results from Google and Nokia, Apple's iPad design, Microsoft's tablet pricing and texting cows.

Author: The Fonecast
0 Comments
Article rating: No rating

Problems for O2, ZTE and Huawei... but some good news, too

Podcast - 17th October 2012

Last week wasn't particularly good for O2 in the UK or for Huawei and ZTE in the United States. In today's podcast we explain why.

There's also a look at newly-independent Vertu, Microsoft's new music service, a mobile-friendly search engine and 5G research in the UK.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First2627282931333435Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2024»
MonTueWedThuFriSatSun
2627282930311
2345678
9101112131415
16171819202122
23242526272829
30123456

Archive

Terms Of Use | Privacy Statement