Latest Podcast



Featured Articles

Thursday, November 15, 2012

Telefonica launches 'Smart Steps' footfall tracking service in the UK

Last month Telefónica Digital set up a new Telefónica Dynamic Insights business unit and said its first product would be called ‘Smart Steps’. It’s now announced the launch of ‘Smart Steps’ in the UK.

Smart Steps is a joint initiative with market research company GfK. It uses anonymised information from mobile phone users to help organisations measure and understand the number of people visiting an area. As a result, businesses and other organisations will be able to track footfall by time, gender and age.

For example, retailers could plan the location of future shops, customise promotional offers and measure the impact of marketing activity, while local councils could check the effect of car parking charges or late-night shopping.

Steve Alder, Chief Executive Officer at Telefónica Dynamic Insights, said “Smart Steps generates far richer insights than existing footfall measurement products. It shows not only the size of a crowd visiting an area but also anonymised trends on the age and gender composition of the crowd. The information is drawn from a larger sample and is updated far more regularly than traditional tools. It will help a range of organisations - including retailers, town councils, sporting arenas and emergency responders - to make better informed decisions and better understand and serve the needs of their customers.”

Telefonica Dynamic Insights points out that it does not sell personal information and does not track individuals.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Networks and operators, NewsNumber of views: 10286

Tags: uk research telefonica gfk

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Chris Millington introduces the Doro PhoneEasy 740 and the Doro Experience

Podcast - 9th November 2012

In this special feature we're talking to Chris Millington, Doro's MD for UK and Ireland. Doro, which produces easy-to-use mobile phones for older people, is releasing its first touch-screen smartphone this month.

As well as explaining the phone's benefits, Chris also describes the advantages of Doro's tablet and PC software. In addition, we take a few minutes to look at Doro's plans for the future.

Author: The Fonecast
0 Comments
Article rating: No rating

Struggles for Comet and Sharp, worries about Android apps

Podcast - 7th November 2012

In this week's podcast we hear that Comet has gone into administration and that Japanese tech manufacturer Sharp is struggling to survive.

There's also concern about the security of some Android apps, some changes afoot at O2 and a new favourite device at WiFi hotspots.

Author: The Fonecast
0 Comments
Article rating: No rating

Apple, Google and Microsoft all have something new to talk about

Podcast - 31st October 2012

We're talking about Apple's iPad mini, the new Google Nexus devices and Microsoft's two updated operating systems in our podcast this week.

There's also the launch of 4G from EE, an assortment of quarterly results and some analysis of smartphone sales.

Author: The Fonecast
0 Comments
Article rating: 4.0

EE reveals its 4G tariffs, O2 makes some changes and Samsung still hasn't copied the iPad

Podcast - 24th October 2012

This week we're talking about the UK's first 4G mobile phone tariffs, Ofcom's consultation about contract pricing and O2's response to its recent network outage.

We're also looking at quarterly results from Google and Nokia, Apple's iPad design, Microsoft's tablet pricing and texting cows.

Author: The Fonecast
0 Comments
Article rating: No rating

Problems for O2, ZTE and Huawei... but some good news, too

Podcast - 17th October 2012

Last week wasn't particularly good for O2 in the UK or for Huawei and ZTE in the United States. In today's podcast we explain why.

There's also a look at newly-independent Vertu, Microsoft's new music service, a mobile-friendly search engine and 5G research in the UK.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First2627282931333435Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement