Latest Podcast



Featured Articles

Tuesday, June 8, 2010

Apple's iAd mobile advertising network debuts on 1st July

Along with yesterday's iPhone announcement, Apple also talked about said its iAd mobile advertising network. This is now set to debut on 1st July 2010. iAds will be available on iPhone and iPod touch devices running the new iOS 4 software platform and will appear within certain applications. App developers who join the iAd Network will receive 60% of iAd Network revenue.

Apple says companies have already committed to over $60 million of iAds this year. The first campaigns will involve AT&T, Best Buy, Campbell Soup Company, Chanel, Citi, DirecTV, GEICO, GE, JCPenney, Liberty Mutual Group, Nissan, Sears, State Farm, Target, Turner Broadcasting System, Unilever and The Walt Disney Studios.

Steve Jobs, Apple’s CEO, said "iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favorite apps. iAds will reach millions of iPhone and iPod touch users — a highly desirable demographic for advertisers — and provide developers a new way to earn money so they can continue developing free and low cost applications."

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 11282

Tags: advertising apple iphone iad

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Mobile devices and mobile apps in medical education

Podcast - 14th September 2012

Mark Bridge visits the AMEE 2012 conference to discover how mobile devices and mobile applications are being used in medical education.

This report covers everything from social networking to specialist teaching apps for medical students.

Author: The Fonecast
0 Comments
Article rating: 4.0

Nokia and Amazon reveal new devices while the UK gets ready for 4G

Podcast - 12th Sepember 2012

Nokia reveals its first two Windows Phone 8 smartphones in this week's podcast, while Amazon announces a handful of new tablets.

And if that wasn't enough, there's an update from Everything Everywhere about its plans for 4G in the UK.

Author: The Fonecast
0 Comments
Article rating: No rating

Apple wins, Samsung loses, Three gets 4G and almost everyone launches a new device

Podcast - 5th September 2012

Last week's IFA electronics show in Germany has prompted most of the major mobile manufacturers to make a new product announcement. Samsung, Sony, Nokia, ZTE…

We're covering all the big news from Berlin in this week's podcast - and also finding time to talk about the Apple vs Samsung legal action.

Author: The Fonecast
0 Comments
Article rating: No rating

Your podcast needs you!

Podcast - 29th August 2012

Instead of producing a regular mobile industry news podcast this week, we're asking for a favour.

You see, we don't really know much about our listeners - and that doesn't make it easy for us to attract the sponsorship that keeps our programmes free for you to download.

Author: The Fonecast
0 Comments
Article rating: No rating

4G for the UK this year, contract confusion for customers... and much more

Podcast - 22nd August 2012

We start this week's edition of The Fonecast with confirmation that 4G coverage will be launched in the UK this year, thanks to Everything Everywhere.

However, all's not well in the world of mobile retail - as mystery shopping by a consumer organisation reports widespread misinformation from sales staff.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First2829303133353637Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«December 2024»
MonTueWedThuFriSatSun
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345

Archive

Terms Of Use | Privacy Statement