Latest Podcast



Featured Articles

Wednesday, January 4, 2012

Mobile coupon redemption rates expected to be 8 times better than paper coupons

A new report from Juniper Research expects the redemption rate of mobile coupons to average at over 8% by 2016. That’s an eight-fold increase over the best paper coupons campaigns. It means there’ll be over 600 million regular mobile coupon users worldwide in four years’ time, with the total redemption value expected to exceed $43 billion (£27.5 billion) by 2016.

The report notes that a mobile coupon can bridge the divide between online and physical retailing, offering opportunities for high-street shops that have lost out to online retailers. However, it also warns that experimentation by coupon issuers and users could see redemption rates decrease slightly before a steady rise begins.

David Snow, the author of the Juniper Research report, said “As with all new mass markets there is an initial ‘shakeout’ period. North America and Western Europe are at this stage now. For the next few years users will be signing up to multiple coupon schemes and deciding on the ones they like best - so now is a crucial time for mobile marketing agencies to get it right on behalf of their clients and establish a loyal customer base.”

[Mobile Coupons report; whitepaper]

Print
Author: The Fonecast
1 Comments
Rate this article:
No rating

Categories: Retailing, NewsNumber of views: 4630

Tags: research voucher

1 comments on article "Mobile coupon redemption rates expected to be 8 times better than paper coupons"

0
0
Avatar image

Yebhi Coupons

2/27/2012 9:16 AM

We have a less process to use mobile coupons than the paper coupons. Just we login into the site and drag it. We save money by using mobile coupons and paper coupons. I think we have advanced features in the future.

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Podcast - 23rd November 2011

We're squeezing plenty of news into this week's podcast, starting with a warning about so-called 'unlimited' data tariffs and ending with a new online gallery that hopes to put art into smartphones.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 18th November 2011

Supporting the 'bring your own device' trend

We talk to Dr Nicko van Someren, CTO at Good Technology, about mobile security for businesses - from protecting confidential email to creating secure mobile apps.
Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 16th November 2011

This week we're covering a wide range of news stories, from Adobe's mobile Flash plans to the iZettle payment app. We discuss eBay's plea to the UK government, a new UK 4G trial, a potential new threat to iPhones... and much more.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 11th November 2011

Eddy Willems, Security Evangelist at G Data, talks about mobile security threats. With the amount of mobile malware reported to have increased by 273% this year, Eddy explains what smartphone users can do - and what the mobile industry should be doing, too.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 9th November 2011

There's good news and bad news, as Best Buy Europe announces plans to close its 'big box' UK stores and Everything Everywhere cuts 550 jobs - while Jawbone UP hits the shops and the Simply Tap mobile shopping app goes live.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First4243444547495051Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«October 2024»
MonTueWedThuFriSatSun
30123456
78910111213
14151617181920
21222324252627
28293031123
45678910

Archive

Terms Of Use | Privacy Statement