Everything Everywhere has started offering a version of its ‘Orange Shots’ service to T-Mobile UK customers.
Orange Shots was launched last year. It sends interactive ads to customers depending on their preference and is managed by advertising specialist Blyk.
The new T-Mobile service will be called ‘You Choose’. Customers who choose to participate are asked about their interests and then receive tailored news, information and offers from relevant brands.
Gerry McQuade, Chief Marketing Officer for Non Consumer Mobile at Everything Everywhere, said “’We’re pleased to be rolling out our interactive mobile advertising service on T-Mobile for the first time. Only Everything Everywhere customers get to benefit from receiving great content and offers via SMS & MMS which they can interact with – enhancing their mobile experience whilst at the same time providing a great opportunity for relevant advertisers.”