Latest Podcast



Featured Articles

Thursday, June 14, 2012

Mobile Marketing Association announces new board members and chair

The Mobile Marketing Association has announced the new members who’ll be joining its EMEA board of directors. 13 new members have been elected by the MMA’s membership to join 11 existing board members who weren’t up for re-election.

In addition, Kerstin Trikalitis, CEO of Out There Media, has been appointed to chair the MMA EMEA board.

New members of the board who’ll be serving a two-year term from this month are:

Berna Akyuz, Mobile Marketing & Loyalty Management Division Head, Turkcell
Jay Altschuler, Director, Global Media Innovation, Unilever
Mark Brennan, Head of Mobile, Carat
Shaun Gregory, Global Director of Advertising, Telefonica
Krister Karjalainen, Head of Digital Brand Operations, Proctor & Gamble
Jonathan Kelly, Group Head of Mobile Marketing, Vodafone
Arda Kertmelioglu, Vice Chair, MMA Middle East and CMO, Mobilera
Steffen Krabbenhoft, Head of Mobile EMEA, Mediacom
Adhish Kulkarni, SVP, Products & Marketing, Lumata
Jay Patel, Managing Director, IMI Mobile
Dan Rosen, CEO, Europe, Joule
Nick Wiggin, Head of Advertising, Huawei

Paul Berney, Chief Marketing Officer and MD for MMA EMEA, said “The EMEA region is one of the most diverse in the world with the individual markets often needing a unique approach. Having members from across the market on our board will bolster the MMA’s efforts to support both established and emerging markets. Our focus will continue to be supporting the uptake of mobile marketing by brands and agencies through events, education and research and through clearing any barriers to them investing in mobile.”

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 6776

Tags: marketing mma

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Podcast - 5th August 2011

Mobile phone cases are often seen as unsophisticated and low-tech... but that's not always the case. In this podcast, Rhona Cashman from OtterBox explains why there can be much more to a mobile phone case than meets the eye.
Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 3rd August 2011

We're covering another batch of quarterly results in this week’s podcast - and we're also looking at what this has done to smartphone market share - before moving on to the rest of the mobile industry headlines.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 29th July 2011

Colin Aitken, MD of UK-based Burnside Telecom, talks about his company's desktop-style mobile phones and fixed cellular terminals. We also discuss Burnside's relationship with network operators - and its plans for the future.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 27th July 2011

This week we start with contrasting quarterly results from Apple and Nokia before talking about Google Labs, a new London taxi app, gesture recognition technology, mobile payments and some customer service research.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 22nd July 2011

We chat to Sedgrid Lewis, CEO of Spy Parent; a US-based company that recently launched an anti-bullying application for mobile phones. Sedgrid talks about his 'Bully Block' app and explains how mobile networks should protect younger customers from cyberbullying.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First4849505153555657Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement