Latest Podcast



Featured Articles

Wednesday, January 4, 2012

Mobile coupon redemption rates expected to be 8 times better than paper coupons

A new report from Juniper Research expects the redemption rate of mobile coupons to average at over 8% by 2016. That’s an eight-fold increase over the best paper coupons campaigns. It means there’ll be over 600 million regular mobile coupon users worldwide in four years’ time, with the total redemption value expected to exceed $43 billion (£27.5 billion) by 2016.

The report notes that a mobile coupon can bridge the divide between online and physical retailing, offering opportunities for high-street shops that have lost out to online retailers. However, it also warns that experimentation by coupon issuers and users could see redemption rates decrease slightly before a steady rise begins.

David Snow, the author of the Juniper Research report, said “As with all new mass markets there is an initial ‘shakeout’ period. North America and Western Europe are at this stage now. For the next few years users will be signing up to multiple coupon schemes and deciding on the ones they like best - so now is a crucial time for mobile marketing agencies to get it right on behalf of their clients and establish a loyal customer base.”

[Mobile Coupons report; whitepaper]

Print
Author: The Fonecast
1 Comments
Rate this article:
No rating

Categories: Retailing, NewsNumber of views: 3386

Tags: research voucher

1 comments on article "Mobile coupon redemption rates expected to be 8 times better than paper coupons"

0
0
Avatar image

Yebhi Coupons

2/27/2012 9:16 AM

We have a less process to use mobile coupons than the paper coupons. Just we login into the site and drag it. We save money by using mobile coupons and paper coupons. I think we have advanced features in the future.

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
123457910Last

Recent Podcasts

The week's biggest mobile industry news stories, from flying smartphones to falling profits

Podcast - 9th July 2014

We have a varied collection of mobile industry news stories in this week's podcast, including new rules affecting airline passengers with smartphones.

We also talk about BlackBerry giving up its European research centre, Vodafone installing fibre-optic broadband, Samsung's profits, spending on mobile advertising, M2M adoption and WiFi on trains.

Author: The Fonecast
0 Comments
Article rating: No rating

Talking about smartwatches, smartphones, roaming charges and customer complaints

Podcast - 2nd July 2014

In this week's podcast we talk about two of the big announcements from Google I/O: a new version of Android and the retail launch of smartwatches powered by 'Android Wear'.

We also talk about Android-based smartphones from Nokia and Blackphone, network complaints in the UK, a reduction in European roaming charges and mobile ticketing.

Author: The Fonecast
0 Comments
Article rating: No rating

A week of mobile news, including a US launch for the Amazon Fire smartphone and a UK launch for Google Glass

Podcast - 25th June 2014

This week's podcast covers the launch of the first Amazon smartphone and the introduction of Google Glass to the UK.

We also talk about new WiFi-powered voice services from EE and Three, plans to reduce mobile 'black spots', BlackBerry's app partnership, smartphone theft, 4G innovation... and rechargeable trousers.

Author: The Fonecast
0 Comments
Article rating: No rating

A week of mobile news: 5G technology, takeovers, tablets, tax and trackers

Podcast - 18th June 2014

We open this week's podcast with news about the European Commission and South Korea working together on 5G mobile technology.

There's a quick look at Samsung's new tablet, some acquisition deals to talk about, a tax investigation, research into wearable devices and plenty of other mobile industry news as well.

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile industry news... including new smartphones, new tablets and a new satellite broadband service

Podcast - 11th June 2014

This week's podcast begins with Ofcom's plans to cut the wholesale cost of inter-network mobile phone calls. But what benefit will consumers see?

Iain, James and Mark then move on to discuss luxury smartphones, a new handset on the high street, mobile broadband for aircraft passengers, government monitoring, the growth of smartphones - and 4G-equipped donkeys.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
123468910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«June 2024»
MonTueWedThuFriSatSun
272829303112
3456789
10111213141516
17181920212223
24252627282930
1234567

Archive

Terms Of Use | Privacy Statement