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Tuesday, December 7, 2010

Mobile in-app billing revenue less than expected in 2010 - but 600% growth expected next year

Mobile billing and analytics company Bango says in-app billing – selling additional features or services from within a mobile application – hasn’t been as popular as expected this year. Less than 5% of payments billed through its mobile payments platform in 2010 were for in-app billing. However, the company forecasts a dramatic change next year with predicted in-app revenue growth of 600% in 2011.

Bango says one of the reasons for this slower-than-expected adoption is the technical limitations of app stores. It notes that this limitation is starting to be lifted and forecasts that in-app charging for 2011 will account for approaching 30% of all mobile app payments.

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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

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Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 4.0
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Recent Podcasts

Podcast - 1st December 2010

There's something of a retail focus in this week's mobile industry headlines, with joint-branded stores, mobile shopping, subsidised iPads and a stand-alone Tesco Phone Shop all being discussed. There's also talk about Symbian, Windows Phone 7 and angels with mobile phones.

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Podcast - 24th November 2010

The team looks at the UK's latest mobile industry headlines, from mobile money to apps, fraud, network quality, partnerships and advertising. There's also an interview with BroadSoft's vice president of Marketing about the company's move into mobile and its plans for the future.

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Podcast - 17th November 2010

This week's podcast includes more big news from Facebook, the introduction of IPv6, network sharing, call recording, fraud, legal action and an unusual upgrade offer. In addition, James Rosewell talks to Sophia Salenius, CEO of mHealth provider RegPoint, to learn more about this wide-ranging subject.

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Podcast - 10th November 2010

Dr Peter Gradwell talks about his company's new virtual mobile network, which puts fixed-line numbers on mobile phones. And, as usual, there's a look at the week's other industry headlines - including big stories from Nokia, Symbian and Facebook.

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Podcast - 3rd November 2010

In this week's podcast we discuss protests at Vodafone stores, Apple's appearance in the 'top five' manufacturer list, new legal action and an underground WiFi trial. We also talk to MoBank co-founder Steve Townend about the changes his business has seen since launching last year.

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