Latest Podcast



Featured Articles

Sunday, February 5, 2012

Sony Ericsson announces global partnership with boardsports brand Billabong

Sony Ericsson has expanded its existing relationship with surf-inspired brand Billabong to create an Xperia active Billabong Edition smartphone. The original version of the scratch-resistant handset was announced in June 2011. It’s dustproof and water resistant to the IP67 rating.

Scott Wallace, Billabong’s International VP of Strategic Partnerships & New Media, said “The partnership is an expansion of our long term relationship with Sony and an extension of an Asia Pacific alliance developed with Sony Ericsson in 2011. Our customers are very tech savvy and their top interests include music, photography, social media and, of course, action sports. Each of these interests can be captured or experienced through the Xperia active and we are working on some exciting apps and accessories that should add to the user’s experience. The first to benefit will be the athletes at our major international events who will be testing the Xperia active device in conditions as diverse as the snowfields in Austria, surfing the big waves of Tahiti and even skateboarding in Singapore.”

Sony Ericsson and Billabong have also created exclusive multimedia content for the Xperia active Billabong Edition and a surfing game for the Xperia PLAY.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 4765

Tags: sony ericsson smartphone marketing content

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Podcast - 4th August 2010

This week we discuss the UK government's forthcoming mobile spectrum auction, BlackBerry problems in the Gulf states, universal mobile chargers, the new Amazon Kindle ebook reader and the 'religion' of Apple. There's also an interview with Milly Allen, who's planning to broadcast her London talent shows via mobile phone.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 30th July 2010

In a special extended interview, Ross Catley speaks to Mark and James about smart metering in the UK. He explains the basics of 'smart meters', talks about the benefits for consumers and discusses the ways this technology will affect the mobile phone industry.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 28th July 2010

Iain, James and Mark take their regular look at the week's mobile industry headlines - from quarterly results to texting sharks - and also talk to Ross Catley about the problems and opportunities with smart metering.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 21st July 2010

Apple's "antennagate" press conference, Microsoft lets developers see Windows Phone 7, Motorola sells much of its network infrastructure business, Vodafone goes open source with sat-nav software, the Spanish go mad for SMS when they win the World Cup... and much more!

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 14th July 2010

The week's mobile industry headlines - from mergers and partnerships to legal action and departures - plus a review of the BeeWi solar handsfree car kit.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First6364656668707172Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«October 2024»
MonTueWedThuFriSatSun
30123456
78910111213
14151617181920
21222324252627
28293031123
45678910

Archive

Terms Of Use | Privacy Statement