Latest Podcast



Featured Articles

Friday, May 11, 2012

We interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.

That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

“I think what’s great about SMS is its ubiquity really. It’s all very well having apps, it’s all very well having things which work off smartphones, but not everybody’s got a smartphone and not everybody can be assured that there's going to be 3G or WiFi coverage all the time. If you’re doing messaging which is what we would call ‘mission critical’ - that might be a man in a van going to household emergencies, or a guy doing deliveries, or you’ve got a mobile sales force that you need to talk to quite urgently - those kind of people need to know that their messages are going to get to them very quickly no matter where they are, even if they’re in the Highlands of Scotland. And SMS works extremely well; I think there’s a stat like 95% of messages are read within 5 seconds, so it has an amazing cut-through. I guess in some ways like Twitter, its simplicity is its beauty really. It’s quick and it’s to the point.”

One of the biggest challenges facing messaging providers is SMS spam. I asked Geoff how it was happening - and what the industry was doing about it.

“It seems to me a relatively recent phenomenon. One of the greatest selling points for SMS over the last few years has been that, unlike email, it doesn’t have spam filters - so when you send an SMS you know it’s going to get there, which isn’t the case with email. What we always say to our customers is that SMS is extremely powerful but with that power comes responsibility. You need to use it wisely, you need to use it appropriately and you need to understand that when you’re sending someone a message it has a massive impact on how your brand is perceived. So it’s not in anybody’s interest to be sending out messages where the customer isn’t receiving value for them.”

“I think we as an industry probably need to do an awful lot more, we probably need to work a lot harder to root out the people who are involved in spamming and in using SMS in a way that doesn’t enhance the value that the industry can bring. If we’re not careful, SMS could go the same way as email which would be terrible for everybody. The other thing as well is that there’s a responsibility on the mobile network operators to ensure that they are shutting down any of these ‘grey’ routes that the spammers are using. And, to be fair, that is beginning to happen now. What’s making spam proliferent in email is that it’s free. If spam is free in SMS then it will continue; if it becomes very expensive to send a spam message then the spammers will disappear.”

We went on to talk about the legal liability of messaging companies and the future of business messaging, as well as Geoff’s personal perspective on the mobile industry. You can listen to the full interview via the built-in audio player on our website, by downloading the MP3 file or by finding the podcast on iTunes.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Networks and operators, Applications, OpinionNumber of views: 4503

Tags: uk sms messaging esendex

Leave a comment

Name:
Email:
Comment:
Add comment

Name:
Email:
Subject:
Message:
x

Opinion Articles

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 3.8

Podcast transcript: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Here’s an edited transcript of our new monthly podcast, broadcast on 30th January 2015.

[Iain Graham]: Hello, it's Friday 30th January 2015. Welcome to this month's edition of The Fonecast. That’s right, you heard correctly: we’ve temporarily moved to a monthly format. If you’d like to join 51Degrees in sponsoring the podcast and returning us to weekly programmes, please get in touch via our website. Now, on with the show.

Author: The Fonecast
0 Comments
Article rating: 5.0

The secret of Apple's success

Mark Bridge writes:

What’s the secret of Apple’s success? That’s the question I was asked earlier this week by LBC radio during a report on Apple’s impressive iPhone sales and its record quarterly results.

So here are six reasons I think Apple is doing so well at the moment.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Recent Podcasts

Big announcements from Apple, Samsung, Microsoft and LG

Podcast - 4th June 2014

Iain, James and Mark begin this week's podcast with Apple's recent iOS 8 revelation and its plan to acquire Beats Electronics.

They then move on to discuss Samsung's Tizen-powered smartphone, a new flagship device from LG and the latest Microsoft Surface tablet - as well as a network takeover in Ireland, BlackBerry’s M2M moves and UK price changes for Vodafone.

Author: The Fonecast
0 Comments
Article rating: No rating

Takeovers, tablets, taxes and testing... all from the perspective of the mobile industry

Podcast - 21st May 2014

This week's podcast begins with news about the creation of Dixons Carphone plc. We then move on to talk about patent-related legal action, customised Braille phones and the health concerns of children using smartphones.

There's also time to discuss tablet shipments, potential protests and foreign network sales.

Author: The Fonecast
0 Comments
Article rating: No rating

Cloud computing and Mobile: questions and answers from Mobile Monday London May 2014

Podcast - 16th May 2014

This podcast contains the audience question-and-answer session from 'Cloud Computing and Mobile'; a Mobile Monday London event held on 12th May 2014.

The discussion was chaired by Camille Mendler, Principal Analyst at Informa, with a panel that comprised Rob Easton of Google, Dr Janko Mrsic-Flogel from Private Planet, Caroline Van Den Bergh of Golden Gekko and Jonathan Raper from TransportAPI.com.

Author: The Fonecast
0 Comments
Article rating: No rating

Cloud computing and Mobile: Mobile Monday London May 2014 panel discussion

Podcast - 16th May 2014

Cloud Computing and Mobile was the title of the Mobile Monday London event on 12th May 2014.

The session was chaired by Camille Mendler, Principal Analyst at Informa, who was joined by a panel that comprised Rob Easton of Google, Dr Janko Mrsic-Flogel from Private Planet, Caroline Van Den Bergh of Golden Gekko and Jonathan Raper from TransportAPI.com.

Author: The Fonecast
0 Comments
Article rating: No rating

Huawei upgrades its flagship, Vodafone fixes its prices and Carphone Warehouse prepares an announcement

Podcast - 14th May 2014

This week's podcast begins with a new keenly-priced flagship smartphone from Huawei. We then move on to talk about a UK price promise from Vodafone, mobile payments, feature phone upgrades, WiFi hotspots and the benefits of a Carphone/Dixons merger.

Iain Graham, James Rosewell and Mark Bridge condense all the biggest mobile industry news headlines from the past 7 days into a free 30-minute podcast.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First234567891011Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«August 2020»
MonTueWedThuFriSatSun
272829303112
3456789
10111213141516
17181920212223
24252627282930
31123456

Archive

Terms Of Use | Privacy Statement