Latest Podcast



Featured Articles

Thursday, December 15, 2011

Mobile Marketing Association revises guidelines for mobile ads

The Mobile Marketing Association has released a revised version of its mobile advertising guidelines. It’s asking for feedback on the ‘Universal Mobile Ad Package’ before the final version is released in January 2012.

These new guidelines were created with help from both the ‘sales’ and ‘buyer’ sides of the ad business.

Greg Stuart, CEO of MMA Global, said “The guidelines issued today vastly simplify the mobile ad landscape, creating six standard ad unit sizes, out of the tangle of the more than 60 unit sizes currently in use in the marketplace. By standardizing around a limited and widely accepted set of ad sizes, mobile advertising becomes exponentially easier to add to the marketing mix for marketers everywhere.”

[Proposed Universal Mobile Ad Package (pdf)]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 6883

Tags: advertising marketing mma

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Podcast - 17th February 2010

James Rosewell and Mark Bridge report from Mobile World Congress in Barcelona, with Iain Graham joining them from the UK. They discuss the week's mobile industry headlines, talk about Google's plans for the future and interview John Herrema from Good Technology.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 16th February 2010

James Rosewell and Mark Bridge report from Mobile World Congress in Barcelona, where they talk about the launch of Microsoft's Windows Phone 7, discuss the movement behind mobile payments and interview Amir Kupervas, CEO of Else Mobile.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 10th February 2010

Iain, James and Mark take their regular look at the latest mobile industry headlines. This week there's talk about Symbian, a possible delay to the Orange/T-Mobile merger, mobile phone components that rely on quantum physics... and plenty more.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 3rd February 2010

This week's news headlines include Apple's 3G iPad, a handful of quarterly results, loads of free calls, thousands of new jobs and millions of text messages. Plus there's a look at how to boost your mobile signal at home with Vodafone's Sure Signal femtocell.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 27th January 2010

This week we talk to a couple of telecoms recruiters about the current state of the jobs market. And there's also our regular look at mobile industry news from the last seven days... from Nokia's free maps and Truphone's MVNO to Versace's new handset.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First6970717274767778Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement