Latest Podcast



Featured Articles

Sunday, November 28, 2010

Mobile phones give you wings

Mark Bridge writes:

James’s recent trip down memory lane reminded me of a moment in 1998 when a major mobile phone manufacturer promised phones that ‘gave you wings’. No, not Red Bull. No, not LG.

Motorola WingsIt was Motorola. “Motorola gives you wings” said the TV commercial. “Wings set you free”.

Back then the mobile message was all about freedom. No need for wires. No need to stay at home waiting for a call. No need to be stuck at your desk.

Here in 2010, the message has changed. Mobiles don’t free us, they enable us. We’re no longer going out and doing stuff because we have a mobile phone. We’re going out and doing stuff ON our mobile phone.

Microsoft’s current advertising campaign for its Windows Phone 7 platform points this out very clearly. Only time will tell whether it’ll help sell more phones. But as we head towards Christmas – traditionally a time for contemplation, relaxation and renewing friendships – Motorola’s message from the 90s is worth bearing in mind.

Because, at the risk of sounding as though I’m delivering a mobile-related Thought for the Day, there isn’t an app for everything.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Podcast - 14th January 2009

This week's edition of The Fonecast previews the MOTO W233 Renew, which is made from recycled plastic bottles. Plus, as usual, we'll be taking our regular look at the latest news headlines from the mobile industry.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 7th January 2009

In this week's edition of The Fonecast we welcome 2009 with a review of the top stories from 2008. And, as usual, we'll also be taking a look at the current mobile news headlines from the industry.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 17th December 2008

We bid farewell to 2008 in this week's edition of The Fonecast. As well as our usual look at the latest mobile news we also predict what'll be hitting the headlines in 2009... and we revisit our predictions from 12 months ago.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 10th December 2008

In The Fonecast this week we talk to Chris Caudle from the IMPDA about his criticisms of O2 and his hopes for the industry's future in 2009. There's also a preview of the Android-powered Kogan Agora Pro and our usual off-beat look at the latest mobile headlines.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 3rd December 2008

In The Fonecast this week we're talking to Kari Rantanen, who is director of sales and marketing for Nokia's new Smart Home Program. There's a look at mobile industry headlines from the last seven days and a quick preview of the young-at-heart Samsung Tobi handset.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First8182838486888990Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«December 2024»
MonTueWedThuFriSatSun
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345

Archive

Terms Of Use | Privacy Statement