Latest Podcast



Featured Articles

Tuesday, June 8, 2010

Apple's iAd mobile advertising network debuts on 1st July

Along with yesterday's iPhone announcement, Apple also talked about said its iAd mobile advertising network. This is now set to debut on 1st July 2010. iAds will be available on iPhone and iPod touch devices running the new iOS 4 software platform and will appear within certain applications. App developers who join the iAd Network will receive 60% of iAd Network revenue.

Apple says companies have already committed to over $60 million of iAds this year. The first campaigns will involve AT&T, Best Buy, Campbell Soup Company, Chanel, Citi, DirecTV, GEICO, GE, JCPenney, Liberty Mutual Group, Nissan, Sears, State Farm, Target, Turner Broadcasting System, Unilever and The Walt Disney Studios.

Steve Jobs, Apple’s CEO, said "iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favorite apps. iAds will reach millions of iPhone and iPod touch users — a highly desirable demographic for advertisers — and provide developers a new way to earn money so they can continue developing free and low cost applications."

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 10468

Tags: advertising apple iphone iad

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Podcast - 16th January 2008

The team take a good look at the N95 8GB from Nokia, speak to Stephen Spillett about his plans for Mainline, and bring you all the news and rumours from the past 7 days.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 9th January 2008

To start the New Year the team look back on 2007, review the Motorola W377 and bring you all the festive seasons rumours and news.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 19th December 2007

This week the team takes its regular look at mobile news headlines from the last week. We revisit our predictions from 2006, make new predictions for 2008 and also review the music-playing Samsung F210.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 12th December 2007

Iain, Mark and James take a good look at the mobile industry's news headlines from the last week. There's also an interview with Nokia's Tom Erskine about the new "Nokia Comes With Music" service and a review of the Giorgio Armani–Samsung luxury mobile phone.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 5th December 2007

This week 'The Fonecast' takes its regular look at mobile industry headlines from the last 7 days. We also interview Mary-Carol Harris about the O2 Wallet project and review the new Nokia N82.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First91929394969899100Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement