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Friday, April 16, 2010

Mobile gaming on smartphones increases as 'feature phone' gaming falls

People with smartphones are playing more games on their handsets… but the number of people gaming on non-smartphone devices is falling. Those are some of the findings from a study released this week by digital marketing intelligence company comScore.

The number of people playing games on 'feature phones' (i.e. not smartphones) fell by 35% between February 2009 and February 2010. This contrasts with a 60% increase in the number of smartphone gamers. However, with feature phones accounting for around 80% of the overall market, that resulted in an overall 13% drop in the number of mobile gamers.

27.3% of smartphone subscribers said they'd installed at least one game on their device, compared to just 5.6% of feature phone subscribers. And smartphone users aren't just more likely to play games; they're also playing games more often. Almost half of all smartphone subscribers (47.1%) are likely to play games on their device at least once a month, compared with 15.7% of non-smartphone users.

Mark Donovan, comScore's Senior Vice-President of Mobile, said "Although the number of mobile gamers has declined in the past year, there is reason for significant optimism about the future of this market. As the market transitions from feature phones to smartphones, the dynamics of gameplay are also shifting towards a higher quality experience. As a result, we can expect to see a profound increase in adoption of this activity, both in terms of audience size and overall engagement."

The study involved mobile subscribers in the USA aged 13 and above.

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Opinion Articles

Is Android losing its impact for Google?

Mark Bridge writes:

Recent figures released by ABI Research have prompted the market intelligence company to ask whether Google is losing control of the Android ecosystem.

At first glance, Android dominated smartphone shipments for the final quarter of 2013. ABI Research says 77% of the 287 million smartphones shipped in Q4 2013 were running Android.

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It’s time to prepare for the upcoming surge in signaling traffic

Robin Kent writes:

After initially suffering from slow pick up by consumers, 4G has begun to accelerate, and is now well on the way to the forecasted one billion subscribers by 2017. In fact EE, owner of T-Mobile and Orange, recently announced the addition of 493,000 new 4G customers to its existing base of 1.2 million.

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Mobile phone coverage: is this as good as it gets?

Mark Bridge writes:

A new report has highlighted the issue of poor mobile phone coverage in rural Sussex villages. BBC Sussex invited me onto their ‘Sussex Breakfast’ radio show to explain what could be done - and, as usual, I made enough notes for a lecture rather than a three-minute interview.

Here’s what I would have liked to have said if I’d been given a disproportionate amount of time to talk.

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Last week at The Fonecast: 27th January 2014

Expecting the unexpected

Mark Bridge writes:

Great news for mobile phone users. Ofcom’s new rules preventing unexpected mid-contract price rises came into force last week, which means UK consumers can no longer be surprised by their subscription charge increasing while they’re still locked into a minimum-term deal.

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Mark Bridge writes:

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