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Wednesday, December 7, 2011

How mobile messaging delivers more Christmas cheer than a card

Mark Bridge writes:

By now you already know the basics. More and more people have smartphones - and they’re becoming an essential companion. They’re taking over from digital cameras, they’re taking over from portable gaming consoles, they’re taking over from music players… and now they’re taking over from Christmas cards. Yes, Christmas cards.

Social communications platform CloudTalk has conducted a survey to learn more about the ways consumers plan to use their smartphones this holiday season. It seems that 74% of respondents will be sending their seasonal greetings as a mobile message, while cards will only be sent by 58% of people. Email (50%) and e-cards (28%) are even further down the list.

As well as writing-off the Christmas card, it seems the mobile phone is also threatening the traditional phone call. Calling home is still the preferred way of staying in touch for family - but colleagues, friends and even a boyfriend or girlfriend are more likely to receive a message than a call.

In fact, messaging is the top of the list for festive phone use, according to the CloudTalk survey, with 95% of respondents planning to send texts, pictures and instant messages.

David Hayden, chairman and CEO of CloudTalk, said “We’re seeing that mobile messaging is becoming an increasingly integral part of people’s day-to-day lives. And though texting remains a favorite mode of asynchronous communication, we’re seeing more consumers wanting to integrate voice, photo and video in their messages as well. CloudTalk users, in particular appreciate that they can express emotion and authenticity by communicating with their voice within the convenience of messaging.”

CloudTalk: consumers choose mobile messaging

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Opinion Articles

Is Android losing its impact for Google?

Mark Bridge writes:

Recent figures released by ABI Research have prompted the market intelligence company to ask whether Google is losing control of the Android ecosystem.

At first glance, Android dominated smartphone shipments for the final quarter of 2013. ABI Research says 77% of the 287 million smartphones shipped in Q4 2013 were running Android.

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It’s time to prepare for the upcoming surge in signaling traffic

Robin Kent writes:

After initially suffering from slow pick up by consumers, 4G has begun to accelerate, and is now well on the way to the forecasted one billion subscribers by 2017. In fact EE, owner of T-Mobile and Orange, recently announced the addition of 493,000 new 4G customers to its existing base of 1.2 million.

Author: The Fonecast
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Mobile phone coverage: is this as good as it gets?

Mark Bridge writes:

A new report has highlighted the issue of poor mobile phone coverage in rural Sussex villages. BBC Sussex invited me onto their ‘Sussex Breakfast’ radio show to explain what could be done - and, as usual, I made enough notes for a lecture rather than a three-minute interview.

Here’s what I would have liked to have said if I’d been given a disproportionate amount of time to talk.

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Last week at The Fonecast: 27th January 2014

Expecting the unexpected

Mark Bridge writes:

Great news for mobile phone users. Ofcom’s new rules preventing unexpected mid-contract price rises came into force last week, which means UK consumers can no longer be surprised by their subscription charge increasing while they’re still locked into a minimum-term deal.

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Ofcom changes the rules for mobile phone contracts... and so does O2

Mark Bridge writes:

This week, new Ofcom rules came into force. They’re designed to avoid unexpected price rises during the minimum term of a mobile phone contract. Yes, just because you signed a fixed-term contract doesn’t mean the charges can’t increase. Networks said they needed this option in case of inflation or regulatory changes. Customers felt trapped.

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Recent Podcasts

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Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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Looking back at February: from security scares to multiple MVNOs

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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