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Thursday, July 4, 2013

EE launches double-speed 4G, 'pay as you go' 4G and contactless payment service

EE has switched on its double-speed 4G service in 12 cities across the UK, increasing its current average mobile data speeds to 24-30Mbps. The higher speeds will initially be available at no extra cost to existing 4GEE customers as part of a promotional offer.

Double 4G speeds are available from today in Birmingham, Bristol, Cardiff, Derby, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Nottingham and Sheffield. The theoretical maximum speed is 150Mbps.

Olaf Swantee, CEO of EE, said “Last year we launched the first superfast 4G and Fibre broadband network in the UK. Now we’re staying one step ahead with the launch of double speed 4G and a range of new innovative plans and services – designed to transform the way our customers connect and share content. Our new double speed 4G technology means that we have the biggest, fastest and best network in the UK, and now the equal fastest in the world. With our superfast network, we have a unique opportunity to introduce a new era of customer-friendly pricing models based on speed, and we’ll be revealing further details of this later this year.”

Shared tariffs are being introduced from 17th July, enabling customers to connect up to five separate devices on one 4GEE plan at discounted rates and with a single bill.

There’ll also be ‘pay as you go’ 4G tariffs for customers who don’t want a monthly contract. Prices start from £15 for a SIM-only deal with 2GB of mobile data that lasts for 30 days. A ‘top up’ of data costs from £3 for 500MB.

In addition, EE is launching its own mobile contactless payment service. It’s called Cash on Tap and has been created in partnership with MasterCard. The NFC service will be accepted at over 230,000 outlets across the UK and can currently be used with the Samsung Galaxy S4, Sony Xperia SP and Samsung Galaxy S3 LTE. Customers will be able to download the EE Tap Wallet app from Google Play.

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Opinion Articles

Is Android losing its impact for Google?

Mark Bridge writes:

Recent figures released by ABI Research have prompted the market intelligence company to ask whether Google is losing control of the Android ecosystem.

At first glance, Android dominated smartphone shipments for the final quarter of 2013. ABI Research says 77% of the 287 million smartphones shipped in Q4 2013 were running Android.

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It’s time to prepare for the upcoming surge in signaling traffic

Robin Kent writes:

After initially suffering from slow pick up by consumers, 4G has begun to accelerate, and is now well on the way to the forecasted one billion subscribers by 2017. In fact EE, owner of T-Mobile and Orange, recently announced the addition of 493,000 new 4G customers to its existing base of 1.2 million.

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Mobile phone coverage: is this as good as it gets?

Mark Bridge writes:

A new report has highlighted the issue of poor mobile phone coverage in rural Sussex villages. BBC Sussex invited me onto their ‘Sussex Breakfast’ radio show to explain what could be done - and, as usual, I made enough notes for a lecture rather than a three-minute interview.

Here’s what I would have liked to have said if I’d been given a disproportionate amount of time to talk.

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Last week at The Fonecast: 27th January 2014

Expecting the unexpected

Mark Bridge writes:

Great news for mobile phone users. Ofcom’s new rules preventing unexpected mid-contract price rises came into force last week, which means UK consumers can no longer be surprised by their subscription charge increasing while they’re still locked into a minimum-term deal.

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Ofcom changes the rules for mobile phone contracts... and so does O2

Mark Bridge writes:

This week, new Ofcom rules came into force. They’re designed to avoid unexpected price rises during the minimum term of a mobile phone contract. Yes, just because you signed a fixed-term contract doesn’t mean the charges can’t increase. Networks said they needed this option in case of inflation or regulatory changes. Customers felt trapped.

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