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Thursday, March 27, 2014

EE introduces low-cost 4G tariffs and a sub-£100 4G smartphone

EE has announced a series of lower-cost 4G tariffs and what it’s calling the “UK’s lowest priced 4G smartphone”.

UK customers can now pay from £13.99 per month for a deal that includes a free smartphone - either the new EE Kestrel or the Alcatel Idol S - with 500 minutes of calls, unlimited text messages and 500MB of mobile data every month. There’s also a new ‘converged’ package that offers an increased data allowance for customers who have EE’s home broadband as well.

The EE Kestrel is made by Huawei and is similar to the Huawei Ascend G6. It runs Android on a 1.2GHz quad-core processor and has a 4.5-inch display. It’ll be free on the £13.99 monthly tariff (which has a minimum term of two years) and will be £99.99 on EE’s 4G pay as you go deal. Availability is expected at the end of next month, followed by a number of other EE-branded 4G devices.

Pippa Dunn, Chief Marketing Officer for Consumer at EE, said “At EE, we’re continually looking for new ways to make a quality 4G experience accessible to all. By introducing the UK’s lowest price 4G smartphone, and great value entry-level plans, even more customers will now have the ability to access the UK’s most advanced 4G network and reap the benefits it offers.”

EE’s service is currently available in 175 towns and cities, covering over 70% of the UK population.

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Opinion Articles

Is Android losing its impact for Google?

Mark Bridge writes:

Recent figures released by ABI Research have prompted the market intelligence company to ask whether Google is losing control of the Android ecosystem.

At first glance, Android dominated smartphone shipments for the final quarter of 2013. ABI Research says 77% of the 287 million smartphones shipped in Q4 2013 were running Android.

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It’s time to prepare for the upcoming surge in signaling traffic

Robin Kent writes:

After initially suffering from slow pick up by consumers, 4G has begun to accelerate, and is now well on the way to the forecasted one billion subscribers by 2017. In fact EE, owner of T-Mobile and Orange, recently announced the addition of 493,000 new 4G customers to its existing base of 1.2 million.

Author: The Fonecast
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Mobile phone coverage: is this as good as it gets?

Mark Bridge writes:

A new report has highlighted the issue of poor mobile phone coverage in rural Sussex villages. BBC Sussex invited me onto their ‘Sussex Breakfast’ radio show to explain what could be done - and, as usual, I made enough notes for a lecture rather than a three-minute interview.

Here’s what I would have liked to have said if I’d been given a disproportionate amount of time to talk.

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Last week at The Fonecast: 27th January 2014

Expecting the unexpected

Mark Bridge writes:

Great news for mobile phone users. Ofcom’s new rules preventing unexpected mid-contract price rises came into force last week, which means UK consumers can no longer be surprised by their subscription charge increasing while they’re still locked into a minimum-term deal.

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Ofcom changes the rules for mobile phone contracts... and so does O2

Mark Bridge writes:

This week, new Ofcom rules came into force. They’re designed to avoid unexpected price rises during the minimum term of a mobile phone contract. Yes, just because you signed a fixed-term contract doesn’t mean the charges can’t increase. Networks said they needed this option in case of inflation or regulatory changes. Customers felt trapped.

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