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European smartphone shipments fall to lowest Q1 total since 2013

A new report from Counterpoint Research’s Market Monitor service shows European smartphone shipments dropping by 12% year-on-year in the first quarter of 2022. That’s the lowest Q1 total since 2013.

Just 49 million smartphones were shipped in Europe in Q1 2022. Samsung led with a market share of 35%, followed by Apple (25%), Xiaomi/Redmi/POCO (14%), OPPO/OnePlus (6%) and realme (4%). Realme was the only top 5 company to increase its year-on-year market share.

Counterpoint Research says the decline in shipments was caused by factors including component shortages, COVID-19 related lockdowns in China, deteriorating economic conditions and the war in Ukraine.

Jan Stryjak, Associate Director at Counterpoint Research, said "Existing issues such as COVID-19 and component shortages have been exacerbated by new economic and geopolitical challenges. Rising inflation levels across the region are impacting consumer spending, while Samsung and Apple, Russia’s first and third ranked smartphone vendors, halted all shipments into Europe’s largest market in early March 2022."

The company expects European smartphone shipments to decline year-on-year for the next few quarters as the cost of living increases across the region and the full impact of Samsung and Apple’s withdrawal from Russia is felt.

Worldwide smartphone shipments are expected to fall 3% year-on-year in 2022 to 1.36 billion units, according to a Counterpoint Research forecast.
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Opinion Articles

Is Android losing its impact for Google?

Mark Bridge writes:

Recent figures released by ABI Research have prompted the market intelligence company to ask whether Google is losing control of the Android ecosystem.

At first glance, Android dominated smartphone shipments for the final quarter of 2013. ABI Research says 77% of the 287 million smartphones shipped in Q4 2013 were running Android.

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It’s time to prepare for the upcoming surge in signaling traffic

Robin Kent writes:

After initially suffering from slow pick up by consumers, 4G has begun to accelerate, and is now well on the way to the forecasted one billion subscribers by 2017. In fact EE, owner of T-Mobile and Orange, recently announced the addition of 493,000 new 4G customers to its existing base of 1.2 million.

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Mobile phone coverage: is this as good as it gets?

Mark Bridge writes:

A new report has highlighted the issue of poor mobile phone coverage in rural Sussex villages. BBC Sussex invited me onto their ‘Sussex Breakfast’ radio show to explain what could be done - and, as usual, I made enough notes for a lecture rather than a three-minute interview.

Here’s what I would have liked to have said if I’d been given a disproportionate amount of time to talk.

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Last week at The Fonecast: 27th January 2014

Expecting the unexpected

Mark Bridge writes:

Great news for mobile phone users. Ofcom’s new rules preventing unexpected mid-contract price rises came into force last week, which means UK consumers can no longer be surprised by their subscription charge increasing while they’re still locked into a minimum-term deal.

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Ofcom changes the rules for mobile phone contracts... and so does O2

Mark Bridge writes:

This week, new Ofcom rules came into force. They’re designed to avoid unexpected price rises during the minimum term of a mobile phone contract. Yes, just because you signed a fixed-term contract doesn’t mean the charges can’t increase. Networks said they needed this option in case of inflation or regulatory changes. Customers felt trapped.

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