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Thursday, November 25, 2010

Dual-branded Orange and T-Mobile stores open this week

Everything Everywhere has confirmed that six dual-branded Orange and T-Mobile stores will be opening this week in the UK as part of a trial scheme. The stores are located in Tooting, Palmers Green, Hertford, Bridgend, Weston super Mare and Dorchester.

Everything EverywhereEach of the three T-Mobile stores will have an Orange concession inside showcasing the best offers, plans and devices from Orange; similarly, the Orange stores will have a T-Mobile concession. Both brands will be displayed in the window, although the ‘host’ will be clearly identified.

In addition, Everything Everywhere will also be opening three new Orange franchises in Letchworth, Caerphilly and Leeds within the next few weeks. It follows a franchise pilot scheme in Bridlington run by Shebang. More franchises are expected to open next year.

Andrew Coull, VP of Retail at Everything Everywhere, said “Our 720 strong retail footprint is at the heart beat of Everything Everywhere and we are really excited about our growth plans. Both the franchise and dual branded trials give us an amazing opportunity to extend our reach into new places and importantly give our customers even more choice in existing locations.”

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Opinion Articles

An extra 74 percent of nothing is still nothing

Mark Bridge writes

Ah, the joys of multiplying by zero. I was reminded of my school maths lessons when I saw a news release from Orange UK this week.

Steve Wallage, Head of Sport Partnerships and Services for Orange UK was quoted as saying “Based on the surge in demand for mobile TV during the Ashes last summer, we expect viewing figures could rocket by at least 74% during the World Cup”.

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Hotel doors open with mobile phones... but it's not like WarGames

Mark Bridge writes:

I loved the film WarGames. I saw it in the cinema when it came out… and developed a minor crush on Ally Sheedy as a result. If you don’t remember the film – or haven’t seen it – the plot centres on a young computer hacker who almost starts World War III while playing an illicit online game of Global Thermonuclear War with a military computer.

Author: The Fonecast
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Apple, Google - or the rest? It's time to take sides!

Mark Bridge writes:

It’s time to take sides. Are you with Apple… or are you against them?  Sorry, sitting on the fence is no longer acceptable. Not sure?  Okay, try this one for size. Are you with Google… or are you against them?  Still undecided?

Right – here’s your third choice. Are you with the Rebel Alliance? 

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A lukewarm mobile payment solution doesn't benefit anyone

Mark Bridge writes:

It's not often that a news story about the Apple iPhone prompts me to remember a bible verse... but this week was an exception.

The story was in The Washington Post and it was headlined 'Apple's iPhone does well without being the best'. “Very true,” I thought, as I remembered something similar I'd written last summer.

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Carnival of the Mobilists #224

Mark Bridge writes:

Welcome to the Carnival of the Mobilists #224. If you’re a regular visitor to The Fonecast and have no idea what the Carnival is, this is a summary of the week’s best blogging about all things mobile. It travels the internet, alighting at a different mobile-related website every week.

Carnival of the Mobilists

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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