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Monday, May 19, 2014

Samsung rebrands Terminal 5 at London Heathrow airport

Terminal 5 of London Heathrow airport is being rebranded by Samsung for the next two weeks. From today, Samsung has arranged to brand the terminal as ‘Terminal Samsung Galaxy S5’.

The deal, arranged by JCDecaux in conjunction with Cheil UK and Rapport, will see Samsung’s name on the airport signage, website and digital screens. Customers will also be encouraged to try the phone at Dixons Travel stores within the terminal.

Russell Taylor, Vice President of Corporate Marketing at Samsung Electronics UK & Ireland, said “We are always looking for ways to maximise brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before.”

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Opinion Articles

An extra 74 percent of nothing is still nothing

Mark Bridge writes

Ah, the joys of multiplying by zero. I was reminded of my school maths lessons when I saw a news release from Orange UK this week.

Steve Wallage, Head of Sport Partnerships and Services for Orange UK was quoted as saying “Based on the surge in demand for mobile TV during the Ashes last summer, we expect viewing figures could rocket by at least 74% during the World Cup”.

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Hotel doors open with mobile phones... but it's not like WarGames

Mark Bridge writes:

I loved the film WarGames. I saw it in the cinema when it came out… and developed a minor crush on Ally Sheedy as a result. If you don’t remember the film – or haven’t seen it – the plot centres on a young computer hacker who almost starts World War III while playing an illicit online game of Global Thermonuclear War with a military computer.

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Apple, Google - or the rest? It's time to take sides!

Mark Bridge writes:

It’s time to take sides. Are you with Apple… or are you against them?  Sorry, sitting on the fence is no longer acceptable. Not sure?  Okay, try this one for size. Are you with Google… or are you against them?  Still undecided?

Right – here’s your third choice. Are you with the Rebel Alliance? 

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A lukewarm mobile payment solution doesn't benefit anyone

Mark Bridge writes:

It's not often that a news story about the Apple iPhone prompts me to remember a bible verse... but this week was an exception.

The story was in The Washington Post and it was headlined 'Apple's iPhone does well without being the best'. “Very true,” I thought, as I remembered something similar I'd written last summer.

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Carnival of the Mobilists #224

Mark Bridge writes:

Welcome to the Carnival of the Mobilists #224. If you’re a regular visitor to The Fonecast and have no idea what the Carnival is, this is a summary of the week’s best blogging about all things mobile. It travels the internet, alighting at a different mobile-related website every week.

Carnival of the Mobilists

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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