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Tuesday, September 4, 2012

With instant-pay apps, wallets can stay home

Ted Landphair of voanews.com writes:

A lot of people gave up carrying much cash a long time ago, since they knew ‘plastic’ - a credit or debit card, or a store or public transit ‘smart card’ - would be accepted just about everywhere.

But to hear tech companies tell it, plastic cards will be museum pieces as well before long.

It’s all because young people, in particular, love their mobile devices so much - and despise the time-wasting process of digging out a credit card, presenting it to a clerk or swiping it on a card reader, waiting for the sale to be approved, then writing their signatures on a paper receipt or the reader.

It’s all so 20th Century.

So companies such as Google developed technology that allows customers to simply wave their phones against a reader. It instantly picks up the product and your account information, confirms the sale, and sends a receipt to your phone.

The idea has come so far that technology inside some stores - or even on the street near one - can detect that your handheld phone or other device is in the area and send you quick messages, telling you about sales or special discounts.

And all that’s getting a run from an even newer application, called ‘Card Case’, devised by the payments company Square. With it, you walk into a store, or pass a vendor on the street who has the right technology, and see something you’d like to buy.

You simply give the salesperson your name, and he or she calls it up on a small screen. If the picture there matches you, the device instantly checks your balance and approves the sale, and the item is yours. No swiping. No signing. No receipt. The details of the transaction show up on your phone.

“In one case, I walked into Pinkie’s Bakery [in San Francisco] and asked for a cupcake,” tech writer Farhad Manjoo wrote in the online magazine Slate.

“The cashier told me my total, and I said, ‘Put it on Farhad’s tab.’ She saw my name and photo on her iPad, tapped it, and I was done. The experience was magical - almost creepy.”

“Bye-bye, Wallets,” wrote Time magazine when reviewing this trend last month. Its technology writer, Harry McCracken, went a whole week without carrying one.

Or almost a whole week. At a baseball game, his ‘Google Wallet’ payment app wouldn’t work. Since he had no physical wallet he was, he wrote, “reduced to begging [my] wife for beer.”

Originally published on voanews.com

 

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Opinion Articles

Google Nexus One: quarterback or cheerleader?

Mark Bridge writes:

Four months ago, Google unveiled a new way for consumers to buy an Android mobile phone. In fact, that’s pretty much what the first line of the press release said. The phone was the Nexus One and it was being sold online by Google.

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Why Marketers and Copywriters might actually 'need' an iPad... and soon

John Forde writes:

As I sit tapping away on a keyboard, here at 30,000 feet above the Atlantic, I can't help but think...

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Google Dictation - "I shall say this only once"

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Back in January 2010 I wrote a brief review of the Google Nexus One that included my thoughts on the not-so-accurate voice dictation feature. From the marketing hype, I had expected to simply speak into the phone and a few seconds later my words would appear as a perfectly formed text message. The reality was somewhat disappointing. For all but the simplest short phrases it struggled to produce the intended words, making it inferior to even the touch-screen keyboard.

Author: The Fonecast
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Mark Bridge writes:

Being an optimistic cynic isn’t easy. But, hey, I do my best.

Which is why I smiled benignly when I heard this week that WiFi provider The Cloud was offering a free app to O2 iPhone users. It's a simple tool called FastConnect and it'll make it easy for those O2 customers to find free WiFi access via hotspots powered by (you guessed it!) The Cloud.

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Mobile payments could be on the way after all

Mark Bridge writes:

Cash is still king… but its days are numbered. That’s the message from a new report published this week by the Payments Council.

The Payments Council, which is a group of financial institutions that sets strategy for UK payments, has released ‘The Way We Pay 2010’. It shows how the last decade has seen a fall in the percentage of transactions using cash, from 73% in 1999 to 59% in 2009. In just five years time, cash transactions are expected to represent less than 50% – and a further fall to 45% is expected by 2019. Meanwhile, debit card spending in the UK rose from £65 billion in 1999 to £264bn in 2009.

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