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Wednesday, October 12, 2011

Theoretical battery life isn't acceptable in phone specs, says ASA

The Advertising Standards Authority has upheld a complaint against Sony Ericsson for the phone specifications shown on its website.

The web page for the Xperia X8 smartphone claimed ‘Standby time (up to) 446 hours’ with a note below reading ‘Battery performance may vary depending on network conditions and configuration, and phone usage’. An ASA investigation was launched after receiving a complaint that suggested the standby time for the smartphone was substantially less than the advertised figure.

Sony Ericsson explained that the standby power consumption was affected by a wide range of factors, which was why standby time specifications could only be compared in a laboratory environment. It provided test data that showed the phone could achieve a standby time of 446 hours in laboratory conditions.

The ASA acknowledged that battery life was affected by a number of factors. However, because the maximum standby time wasn’t described as being theoretical, the ASA felt that consumers would believe the battery was capable of lasting this long during normal consumer use (subject to the other factors stated in the ad). As a result, Sony Ericsson has been told not to repeat the claim that the Xperia X8 has a standby time of up to 446 hours without suitable qualification.

Sony Ericsson has now updated its website.

[ASA adjudication]

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Opinion Articles

Admit your mobile phone mistakes... and pay for them

Mark Bridge writes:

“Take some responsibility for your own actions”. There’s probably not a parent in the world who hasn’t said or thought something similar. But that’s not the message coming from regulators in the USA.

We’ve laughed in the past about coffee cups from the United States that warn about the coffee they contain. Now there seems to be a similar movement against mobile phones that connect to the internet.

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Apple's HTC patent suit could be another reason for someone to buy Palm

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Author: The Fonecast
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Mobile business applications: the next frontier

Anthony Keyworth, Orange UK’s Director of Product Marketing, has been gazing into his crystal ball to predict which business-focussed mobile applications could change the ways we work in the next five years.

His top four future developments, published under the heading “The next frontier for mobile business applications”, are:

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It’s all been done before

Mark Bridge writes:

No-one really likes an anticlimax. That was my biggest complaint about the launch of Microsoft’s Windows Phone 7. Plenty of potential, a nice new interface – but nothing much that wasn’t being done elsewhere.

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The Day the Multi-Touch Died?

Mark Bridge writes:

It’s not just me, is it?  The mobile industry really has gone a bit litigation crazy.

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