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Tuesday, July 6, 2010

PUMA kicks off with touchscreen phone

Sport & lifestyle company PUMA AG says its new touchscreen mobile phone, produced in partnership with Sagem Wireless, will go on sale later this month. It's being launched in Germany, the UK, Italy, Netherlands, France, Switzerland, Austria, Greece, Romania, Macedonia and Slovenia. In addition, a distribution agreement has been arranged in the UAE and operator agreements have also been reached in Uganda, Madagascar, Kenya, Mauritius, Cameroon, Botswana, Tunisia and Senegal.

Puma mobile phoneThe PUMA Phone has an integrated solar cell for additional power. It's equipped with a 2.8-inch screen, a 3.2-megapixel camera, multimedia player, FM radio, expandable memory, GPS and pedometer. There's a proprietary operating system; HSPA and W-CDMA connectivity are both supported. SIM-free price is €399 (£330+VAT).

Thierry Buffenoir, CEO of Sagem Wireless, said "This step into connected lifestyle devices and services is a strategic move for both PUMA and Sagem Wireless, which is reflected in the quality of our operator partners who are joining with us to deliver the PUMA Phone.  The connected services and m-commerce opportunities will enable mobile operators to create and access new channels for reaching niche communities with highly customised products and services that drive data usage."

 

 

 

 

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Opinion Articles

Admit your mobile phone mistakes... and pay for them

Mark Bridge writes:

“Take some responsibility for your own actions”. There’s probably not a parent in the world who hasn’t said or thought something similar. But that’s not the message coming from regulators in the USA.

We’ve laughed in the past about coffee cups from the United States that warn about the coffee they contain. Now there seems to be a similar movement against mobile phones that connect to the internet.

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Apple's HTC patent suit could be another reason for someone to buy Palm

This is a guest post from BusinessInsider.com written by Gregor Schauer, who has worked in tech in Silicon Valley since 2000. Gregor has also recently spent two years in equity research at JMP Securities and Jefferies, covering the internet sector and enterprise software.

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Mobile business applications: the next frontier

Anthony Keyworth, Orange UK’s Director of Product Marketing, has been gazing into his crystal ball to predict which business-focussed mobile applications could change the ways we work in the next five years.

His top four future developments, published under the heading “The next frontier for mobile business applications”, are:

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It’s all been done before

Mark Bridge writes:

No-one really likes an anticlimax. That was my biggest complaint about the launch of Microsoft’s Windows Phone 7. Plenty of potential, a nice new interface – but nothing much that wasn’t being done elsewhere.

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The Day the Multi-Touch Died?

Mark Bridge writes:

It’s not just me, is it?  The mobile industry really has gone a bit litigation crazy.

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