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Friday, July 26, 2013

Mobile by Sainsbury's announces its tariffs

The Mobile by Sainsbury’s service, which was set up earlier this month as a joint venture with Vodafone UK, has announced its pricing.

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As well as offering a basic ‘pay as you go’ mobile phone service with standard calls at 8p per minute and text messages costing 4p each, there are also three 30-day allowances. Pricing starts with a £10 bundle including 200 minutes of calls, ‘unlimited’ texts and 250MB of data - rising to a £20 bundle with 800 minutes of calls and 1GB of data.

Customers will also receive double Nectar loyalty card points when they top-up their mobile phone and also when they buy other Sainsbury’s shopping. The company reckons a family of four could collect Nectar points worth up to £180 in a year.

Emma McLaughlin, Mobile by Sainsbury’s Marketing Director, said “The average UK family is feeling the pinch, and this is an easy way to make your pound stretch further. Sainsbury’s has demonstrated that a family of four can eat five meals for just £20, so the £180 worth of Nectar points would feed a family across 45 meals a year. Or you could use the points to treat yourself and your partner to a relaxing spa day.”

All Sainsbury’s stores will sell SIM cards for the service, with more than 250 stores also stocking a range of feature phones and smartphones.

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Opinion Articles

Admit your mobile phone mistakes... and pay for them

Mark Bridge writes:

“Take some responsibility for your own actions”. There’s probably not a parent in the world who hasn’t said or thought something similar. But that’s not the message coming from regulators in the USA.

We’ve laughed in the past about coffee cups from the United States that warn about the coffee they contain. Now there seems to be a similar movement against mobile phones that connect to the internet.

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Apple's HTC patent suit could be another reason for someone to buy Palm

This is a guest post from BusinessInsider.com written by Gregor Schauer, who has worked in tech in Silicon Valley since 2000. Gregor has also recently spent two years in equity research at JMP Securities and Jefferies, covering the internet sector and enterprise software.

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Mobile business applications: the next frontier

Anthony Keyworth, Orange UK’s Director of Product Marketing, has been gazing into his crystal ball to predict which business-focussed mobile applications could change the ways we work in the next five years.

His top four future developments, published under the heading “The next frontier for mobile business applications”, are:

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It’s all been done before

Mark Bridge writes:

No-one really likes an anticlimax. That was my biggest complaint about the launch of Microsoft’s Windows Phone 7. Plenty of potential, a nice new interface – but nothing much that wasn’t being done elsewhere.

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The Day the Multi-Touch Died?

Mark Bridge writes:

It’s not just me, is it?  The mobile industry really has gone a bit litigation crazy.

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Recent Podcasts

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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