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Tuesday, March 29, 2011

Smartphone market predicted to grow by almost 50% this year

Figures from the International Data Corporation Worldwide Quarterly Mobile Phone Tracker show that the global smartphone market is expected to grow by 49.2% this year. That’s over four times faster than the overall mobile phone market.

More than 450 million smartphones are expected to be shipped in 2011, compared to 303.4 million units shipped in 2010.

Kevin Restivo, senior research analyst with IDC’s Worldwide Quarterly Mobile Phone Tracker, said “Overall market growth in 2010 was exceptional. Last year’s high market growth was due in part to pent-up demand from a challenging 2009, when many buyers held off on mobile phone purchases. The expected market growth for 2011, while still notable, will taper off somewhat from what we saw in 2010.”

The company says Android is expected to become the leading smartphone operating system this year, moving up from second place. It also expects Windows Phone to stop losing market share - and to become the number 2 operating system worldwide behind Android by 2015.

Worldwide smartphone operating system Market Share

Mobile OS 2011 share 2015 share
Android 39.5% 45.4%
BlackBerry (RIM) 14.9% 13.7%
iOS (Apple) 15.7% 15.3%
Symbian 20.9% 0.2%
Windows Phone/Mobile 5.5% 20.9%
Others 3.5% 4.6%

[Source: IDC Worldwide Quarterly Mobile Phone Tracker, 29th March 2011]

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Opinion Articles

The art of accessory sales is changing

Mark Bridge writes:

We're told it's not merely 'sales'. No, it's an art. "The art of selling". And with over 4 million hits on Google, you could easily argue that the art of selling is more popular than painting.

The same goes for the two sub-categories of cross-selling and up-selling. They're arts as well, you know. Mystic and creative disciplines...

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Secure mobile phone calls explained

The security of 3G and GSM mobile phone calls has been questioned recently. Mark Bridge spoke to Dr Simon Bransfield-Garth, Chief Executive of Cellcrypt, at Mobile World Congress to find out how real the problems are. The interview was included in our podcast on 19th February 2010; here's an edited transcript of the interview:

Author: The Fonecast
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‘The App is Dead. Long Live the App’ at Mobile World Congress

James Rosewell writes:

Apps (defined as games, information services, social networking video and web content among other things) dominated MWC10 with debate focused on the provision of radio network capacity to support them, the technologies used to create them and the methods for Mobile Network Operators (MNOs) to monetise them. Given the fragmentation in technology and the investment needed from MNOs to provide capacity coupled with a lack of reward for MNOs, we would be forgiven for thinking the App as we know it is not long for this world. However new technologies offering broader platform support, plus smart network investment coupled with new business models, mean the App will evolve and come of age ready for 2011.

Author: The Fonecast
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Windows Phone 7 Series at Mobile World Congress

Mark Bridge writes:

We queued in the rain outside the Catalonia Barcelona Plaza hotel. We sat on the floor in a basement room. And we watched on TV as Steve Ballmer announced Windows Phone 7 Series.

The life of a reporter is not a glamorous one.

Author: The Fonecast
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HTC Smart could start a smartphone price war

Mark Bridge writes:

I’ve previously talked about a report from 2009 which warned how touch-screen phones that weren’t true smartphones were pushing down ARPU. Consumers thought they were buying something that was relatively advanced but were being seduced by form over function.

This week HTC stepped in to the arena with the HTC Smart, described by HTC's Peter Chou as "a more-affordable smartphone". Although it may not fit everyone’s definition of a smartphone, it certainly ticks most of the boxes. It has an open operating system, Qualcomm’s Brew platform, which has over 18,000 available applications and has been installed on over 1200 handset models worldwide.

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