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Thursday, May 26, 2011

Are Microsoft and Skype on their way to world domination?

Mark Bridge writes:

The TV in the bedroom switches on. “It’s 6.45am. Good morning, Mark. Here are your news headlines for Tuesday 14th June 2016.”

The announcer sounds remarkably like Holly Aird, which is hardly surprising because the actor has licensed her voice to the Skype software in my television.

“Holly, video call, please. James”.

It’s not a particularly new TV, so I make sure I’m in front of the Kinect bar when I speak. The main television downstairs has the familiar three-sensor Microsoft layout built in, but the bedroom TV is plugged into a Kinect 2. My avatar appears on-screen; its torso is mirroring my movements and my appearance, except that it’s clean-shaven and wearing a suit.

“Morning, James"!”

James is apparently not in the office. The blurred background I see on my TV suggests his iPhone X is concentrating on James’s face rather than the whole picture. He’s clearly not yet upgraded to the premium bandwidth service offered by the recently merged Apple/Orange partnership...


Okay, okay. Entirely fictional. I’m no Cory Doctorow. And I’m no futurist. But the merger of Microsoft and Skype has got me thinking. This isn’t - as Tomi Ahonen recently pointed out - about the merged company taking on mobile network operators by incorporating a voice-over-IP service with Windows Phone 7. Anyway, before too long everything’ll be VoIP on 4G. I’d say it’s more about the merged company taking on all communications. World domination.

After all, the Microsoft that many of us grew up with appeared to be ubiquitous. Adding Skype to the Microsoft family isn’t simply a commercial decision - it’s a marketing decision. It may even be Microsoft’s new loss-leader.

Incorporating Skype with Microsoft Outlook might be an internal political battle - but it’s possible. Skype’s already created an Outlook toolbar. Putting Skype technology in Lync is even more likely. How about Skype on Xbox?  Then there’s Skype on Mac, Skype on Linux, Skype on Android, Skype on iPhone, Skype on Symbian, Skype on TV...

Yes, the deal could still go wrong. Yes, the current focus on Skype could help a competitor gain traction. But if I were Google, I’d be a bit worried. And that’s probably a good indicator this wasn’t the poor deal many people think.

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Opinion Articles

The art of accessory sales is changing

Mark Bridge writes:

We're told it's not merely 'sales'. No, it's an art. "The art of selling". And with over 4 million hits on Google, you could easily argue that the art of selling is more popular than painting.

The same goes for the two sub-categories of cross-selling and up-selling. They're arts as well, you know. Mystic and creative disciplines...

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Secure mobile phone calls explained

The security of 3G and GSM mobile phone calls has been questioned recently. Mark Bridge spoke to Dr Simon Bransfield-Garth, Chief Executive of Cellcrypt, at Mobile World Congress to find out how real the problems are. The interview was included in our podcast on 19th February 2010; here's an edited transcript of the interview:

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‘The App is Dead. Long Live the App’ at Mobile World Congress

James Rosewell writes:

Apps (defined as games, information services, social networking video and web content among other things) dominated MWC10 with debate focused on the provision of radio network capacity to support them, the technologies used to create them and the methods for Mobile Network Operators (MNOs) to monetise them. Given the fragmentation in technology and the investment needed from MNOs to provide capacity coupled with a lack of reward for MNOs, we would be forgiven for thinking the App as we know it is not long for this world. However new technologies offering broader platform support, plus smart network investment coupled with new business models, mean the App will evolve and come of age ready for 2011.

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Windows Phone 7 Series at Mobile World Congress

Mark Bridge writes:

We queued in the rain outside the Catalonia Barcelona Plaza hotel. We sat on the floor in a basement room. And we watched on TV as Steve Ballmer announced Windows Phone 7 Series.

The life of a reporter is not a glamorous one.

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HTC Smart could start a smartphone price war

Mark Bridge writes:

I’ve previously talked about a report from 2009 which warned how touch-screen phones that weren’t true smartphones were pushing down ARPU. Consumers thought they were buying something that was relatively advanced but were being seduced by form over function.

This week HTC stepped in to the arena with the HTC Smart, described by HTC's Peter Chou as "a more-affordable smartphone". Although it may not fit everyone’s definition of a smartphone, it certainly ticks most of the boxes. It has an open operating system, Qualcomm’s Brew platform, which has over 18,000 available applications and has been installed on over 1200 handset models worldwide.

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