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Thursday, September 29, 2011

3,500 Nokia workers threatened by new changes

Nokia has announced new plans to ‘align its workforce and operations’ that’ll see reductions in manufacturing, its Location & Commerce business and supporting functions.

Feature phone manufacturing will be focussed on locations that are closest to suppliers and key markets, with Nokia’s manufacturing facility in Cluj (Romania) closing by the end of this year. Manufacturing operations in Salo (Finland), Komarom (Hungary) and Reynosa (Mexico) are also likely to be affected, with these three sites likely to reduce the number of personnel next year.

The previously-announced plans to create a Location & Commerce business that combines NAVTEQ and Nokia’s social location services operations will now result in the closure of operations in Bonn (Germany) and Malvern (USA).

The planned closure of the Cluj factory is estimated to affect approximately 2,200 employees, while the planned Location & Commerce changes are expected to affect around 1,300 employees. These reductions are in addition to the measures announced in April, when Nokia announced plans to transfer about 3,000 employees to Accenture and to reduce its global workforce by about 4,000 employees by the end of 2012.

Stephen Elop, Nokia President and CEO, said “We are seeing solid progress against our strategy, and with these planned changes we will emerge as a more dynamic, nimble and efficient challenger. We must take painful, yet necessary, steps to align our workforce and operations with our path forward. Europe is core to Nokia's future. In addition to our headquarters, we have a strong R&D presence in Europe. We have four major R&D sites in Finland and two major R&D sites in Germany, as well as Nokia Research Centers and other supporting R&D sites in Europe. Nokia also retains a strong local presence in our many sales offices throughout this region, as well as our operations in Salo and Komarom.”

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Opinion Articles

The art of accessory sales is changing

Mark Bridge writes:

We're told it's not merely 'sales'. No, it's an art. "The art of selling". And with over 4 million hits on Google, you could easily argue that the art of selling is more popular than painting.

The same goes for the two sub-categories of cross-selling and up-selling. They're arts as well, you know. Mystic and creative disciplines...

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Secure mobile phone calls explained

The security of 3G and GSM mobile phone calls has been questioned recently. Mark Bridge spoke to Dr Simon Bransfield-Garth, Chief Executive of Cellcrypt, at Mobile World Congress to find out how real the problems are. The interview was included in our podcast on 19th February 2010; here's an edited transcript of the interview:

Author: The Fonecast
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‘The App is Dead. Long Live the App’ at Mobile World Congress

James Rosewell writes:

Apps (defined as games, information services, social networking video and web content among other things) dominated MWC10 with debate focused on the provision of radio network capacity to support them, the technologies used to create them and the methods for Mobile Network Operators (MNOs) to monetise them. Given the fragmentation in technology and the investment needed from MNOs to provide capacity coupled with a lack of reward for MNOs, we would be forgiven for thinking the App as we know it is not long for this world. However new technologies offering broader platform support, plus smart network investment coupled with new business models, mean the App will evolve and come of age ready for 2011.

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Windows Phone 7 Series at Mobile World Congress

Mark Bridge writes:

We queued in the rain outside the Catalonia Barcelona Plaza hotel. We sat on the floor in a basement room. And we watched on TV as Steve Ballmer announced Windows Phone 7 Series.

The life of a reporter is not a glamorous one.

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HTC Smart could start a smartphone price war

Mark Bridge writes:

I’ve previously talked about a report from 2009 which warned how touch-screen phones that weren’t true smartphones were pushing down ARPU. Consumers thought they were buying something that was relatively advanced but were being seduced by form over function.

This week HTC stepped in to the arena with the HTC Smart, described by HTC's Peter Chou as "a more-affordable smartphone". Although it may not fit everyone’s definition of a smartphone, it certainly ticks most of the boxes. It has an open operating system, Qualcomm’s Brew platform, which has over 18,000 available applications and has been installed on over 1200 handset models worldwide.

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