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Amazon.com updates its Cloud Player to offer music matching

Amazon.com has updated its cloud-based music player - which is currently only for US-based customers - by giving it the ability to ‘scan and match’ music from other sources. It means the service will have similar abilities to the streaming music players offered by Apple iTunes and Google Music.

In order to offer the music matching service the company has signed  agreements with Sony Music Entertainment, EMI Music, Universal Music Group, Warner Music Group and more than 150 independent distributors, aggregators and music publishers.

Amazon MP3 purchases are automatically saved to the Cloud Player. Other music is identified on the customer’s computer and is then made available via the cloud in 256Kbps audio if it matches a track from Amazon’s 20 million song catalogue.

Steve Boom, Vice President of Digital Music at Amazon, said “We are constantly striving to deliver the best possible customer experience for Cloud Player, and today we are offering our customers a significant set of new features, including scan and match technology and audio quality upgrade. We are happy to have such broad industry support in enabling these features for customers.”

The free version of Cloud Player stores all MP3 music purchased via Amazon and allows up to 250 songs to be imported. Cloud Player Premium customers can import and store up to 250,000 songs for an annual fee of $24.99.

As well as upgrading its Cloud Player, Amazon has split its Cloud Drive storage option into a separate service. Both were launched together in March 2011.

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Opinion Articles

The art of accessory sales is changing

Mark Bridge writes:

We're told it's not merely 'sales'. No, it's an art. "The art of selling". And with over 4 million hits on Google, you could easily argue that the art of selling is more popular than painting.

The same goes for the two sub-categories of cross-selling and up-selling. They're arts as well, you know. Mystic and creative disciplines...

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Secure mobile phone calls explained

The security of 3G and GSM mobile phone calls has been questioned recently. Mark Bridge spoke to Dr Simon Bransfield-Garth, Chief Executive of Cellcrypt, at Mobile World Congress to find out how real the problems are. The interview was included in our podcast on 19th February 2010; here's an edited transcript of the interview:

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‘The App is Dead. Long Live the App’ at Mobile World Congress

James Rosewell writes:

Apps (defined as games, information services, social networking video and web content among other things) dominated MWC10 with debate focused on the provision of radio network capacity to support them, the technologies used to create them and the methods for Mobile Network Operators (MNOs) to monetise them. Given the fragmentation in technology and the investment needed from MNOs to provide capacity coupled with a lack of reward for MNOs, we would be forgiven for thinking the App as we know it is not long for this world. However new technologies offering broader platform support, plus smart network investment coupled with new business models, mean the App will evolve and come of age ready for 2011.

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Windows Phone 7 Series at Mobile World Congress

Mark Bridge writes:

We queued in the rain outside the Catalonia Barcelona Plaza hotel. We sat on the floor in a basement room. And we watched on TV as Steve Ballmer announced Windows Phone 7 Series.

The life of a reporter is not a glamorous one.

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HTC Smart could start a smartphone price war

Mark Bridge writes:

I’ve previously talked about a report from 2009 which warned how touch-screen phones that weren’t true smartphones were pushing down ARPU. Consumers thought they were buying something that was relatively advanced but were being seduced by form over function.

This week HTC stepped in to the arena with the HTC Smart, described by HTC's Peter Chou as "a more-affordable smartphone". Although it may not fit everyone’s definition of a smartphone, it certainly ticks most of the boxes. It has an open operating system, Qualcomm’s Brew platform, which has over 18,000 available applications and has been installed on over 1200 handset models worldwide.

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