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Friday, October 26, 2012

Android now installed on more than 40% of worldwide tablet shipments

New research from Strategy Analytics shows that almost 25 million tablet devices were shipped worldwide in the last quarter, with 57% of them running Apple’s iOS and 41% using Android. Microsoft devices - ahead of today’s Windows 8 and Surface tablet launch - had less than a 2% share. Last year during the same period Android only had a 29% market share.

Peter King, Director at Strategy Analytics, said “Global tablet shipments reached 24.7 million units in Q3 2012, rising a sluggish 43% from 17.2 million in Q3 2011. Demand for tablets slowed due to ongoing economic uncertainty and consumers holding off purchases in anticipation of multiple new models, like the iPad Mini, during the upcoming Q4 holiday season. Apple shipped a disappointing 14.0 million iPads worldwide and captured 57% share in the third quarter of 2012, dipping from 64% a year ago. Apple’s slowdown allowed the Android community to make gains and Android’s global share of the tablet market now stands at a record 41%.”

The 43% year-on-year growth rate in tablet shipments is the lowest since Strategy Analytics started tracking current tablet trends in Q2 2010. In Q2 2011, shipments saw a 289% annual increase.

Tablet OS

Q3 2012 shipments (million)

Q3 2012 market share

Q3 2011 shipments (million)

Q3 2011 market share

Apple iOS (iPad)

14.0

56.7%

11.1

64.5%

Android

10.2

41.3%

5.0

29.2%

Microsoft

0.4

1.6%

0.4

2.3%

Others

0.1

0.4%

0.7

4.1%

Total

24.7

 

17.2

 

[Reports]

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Opinion Articles

The art of accessory sales is changing

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Author: The Fonecast
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‘The App is Dead. Long Live the App’ at Mobile World Congress

James Rosewell writes:

Apps (defined as games, information services, social networking video and web content among other things) dominated MWC10 with debate focused on the provision of radio network capacity to support them, the technologies used to create them and the methods for Mobile Network Operators (MNOs) to monetise them. Given the fragmentation in technology and the investment needed from MNOs to provide capacity coupled with a lack of reward for MNOs, we would be forgiven for thinking the App as we know it is not long for this world. However new technologies offering broader platform support, plus smart network investment coupled with new business models, mean the App will evolve and come of age ready for 2011.

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Windows Phone 7 Series at Mobile World Congress

Mark Bridge writes:

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The life of a reporter is not a glamorous one.

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HTC Smart could start a smartphone price war

Mark Bridge writes:

I’ve previously talked about a report from 2009 which warned how touch-screen phones that weren’t true smartphones were pushing down ARPU. Consumers thought they were buying something that was relatively advanced but were being seduced by form over function.

This week HTC stepped in to the arena with the HTC Smart, described by HTC's Peter Chou as "a more-affordable smartphone". Although it may not fit everyone’s definition of a smartphone, it certainly ticks most of the boxes. It has an open operating system, Qualcomm’s Brew platform, which has over 18,000 available applications and has been installed on over 1200 handset models worldwide.

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