Latest Podcast



Featured Articles

Tuesday, May 21, 2013

Apple remains the world's most valuable brand, according to Brandz 2013 survey

The eighth annual Millward Brown Optimor BrandZ Top 100 ranking of the most valuable global brands still has Apple at the top, despite a slight drop in the total value of technology brands.

Apple’s brand value was calculated at $185 billion (£122 billion), just 1% up from 2012. Google retained second place but closed the gap slightly, with its brand value increasing by 5% to $114 billion. The rest of the top 10 consisted of IBM, McDonalds, Coca-Cola, AT&T, Microsoft, Marlboro, Visa and China Mobile.

Overall, 16 technology brands and 12 telecoms brands accounted for almost half the total value of the top 100. Samsung’s brand value increased by 51% year-on-year, moving it up 25 places to 30th position overall, while Yahoo! and BT both entered the top 100 this year.

Robin Headlee, Vice President of Millward Brown Optimor, said “Apple is still worth eight times more than Samsung, and maintains its No.1 position in spite of negative investors’ sentiment and a slip in the stock price because of the strength of its brand. Brand is Apple’s secret weapon – its ability to innovate and remain relevant to consumer challenges in an increasingly fast-changing and competitive market. Despite a more competitive marketplace, Apple’s ability to maintain its no.1 position demonstrates the value that having a strong brand brings to businesses. Apple’s brand contribution is 18% greater than Samsung’s. People still love Apple regardless of its stock price. It remains a relevant, innovative, trusted and recommended brand to the people that purchase.”

Brandz: top ten most valuable technology & telecom brands 2013

Top 100 rank Brand Brand value
($ billion)
Value change from 2012
1 Apple 185 1%
2 Google 114 5%
3 IBM 113 -3%
6 AT&T 76 10%
7 Microsoft 70 -9%
10 China Mobile 55 18%
12 Verizon 53 8%
17 Vodafone 40 -8%
19 SAP 34 34%
21 Tencent 27 52%
Print
Author: The Fonecast
1 Comments
Rate this article:
No rating

1 comments on article "Apple remains the world's most valuable brand, according to Brandz 2013 survey"

1
0
Avatar image

Andrés

5/22/2013 9:14 PM

I see Apple is in, not an opinion motivated by a feeling, rather than rational and Apple has left many competitors in smartphones, which diminished his chain growth, while Google has diversified from a very scalable, achieving very good returns, I believe that within a few years this will be the most valuable brand.

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

The art of accessory sales is changing

Mark Bridge writes:

We're told it's not merely 'sales'. No, it's an art. "The art of selling". And with over 4 million hits on Google, you could easily argue that the art of selling is more popular than painting.

The same goes for the two sub-categories of cross-selling and up-selling. They're arts as well, you know. Mystic and creative disciplines...

Author: The Fonecast
0 Comments
Article rating: No rating

Secure mobile phone calls explained

The security of 3G and GSM mobile phone calls has been questioned recently. Mark Bridge spoke to Dr Simon Bransfield-Garth, Chief Executive of Cellcrypt, at Mobile World Congress to find out how real the problems are. The interview was included in our podcast on 19th February 2010; here's an edited transcript of the interview:

Author: The Fonecast
0 Comments
Article rating: No rating

‘The App is Dead. Long Live the App’ at Mobile World Congress

James Rosewell writes:

Apps (defined as games, information services, social networking video and web content among other things) dominated MWC10 with debate focused on the provision of radio network capacity to support them, the technologies used to create them and the methods for Mobile Network Operators (MNOs) to monetise them. Given the fragmentation in technology and the investment needed from MNOs to provide capacity coupled with a lack of reward for MNOs, we would be forgiven for thinking the App as we know it is not long for this world. However new technologies offering broader platform support, plus smart network investment coupled with new business models, mean the App will evolve and come of age ready for 2011.

Author: The Fonecast
0 Comments
Article rating: No rating

Windows Phone 7 Series at Mobile World Congress

Mark Bridge writes:

We queued in the rain outside the Catalonia Barcelona Plaza hotel. We sat on the floor in a basement room. And we watched on TV as Steve Ballmer announced Windows Phone 7 Series.

The life of a reporter is not a glamorous one.

Author: The Fonecast
1 Comments
Article rating: No rating

HTC Smart could start a smartphone price war

Mark Bridge writes:

I’ve previously talked about a report from 2009 which warned how touch-screen phones that weren’t true smartphones were pushing down ARPU. Consumers thought they were buying something that was relatively advanced but were being seduced by form over function.

This week HTC stepped in to the arena with the HTC Smart, described by HTC's Peter Chou as "a more-affordable smartphone". Although it may not fit everyone’s definition of a smartphone, it certainly ticks most of the boxes. It has an open operating system, Qualcomm’s Brew platform, which has over 18,000 available applications and has been installed on over 1200 handset models worldwide.

Author: The Fonecast
1 Comments
Article rating: No rating
RSS
First99100101102104106107108Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2025»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive

Terms Of Use | Privacy Statement