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Thursday, April 28, 2022

Apple launches self-service repairs in the USA

DIY iPhone repairers can now order official spares

Apple has launched 'Self Service Repair' in the USA, enabling consumers to obtain repair manuals, Apple parts and tools from an officially-licensed online Repair Store. The service will be expanded into additional countries, starting with Europe, later this year.

Initially the new Apple Self Service Repair Store will contain more than 200 individual parts and tools to help its customers repair the display, battery, camera and other key elements of the iPhone 12, iPhone 13 lineups and iPhone SE v3. Some Mac computers are due to be added to the list.

Apple says the parts on sale are the same items at the same price as those available to its authorised repairers. Certain tools will also be available to rent for one-off repairs. The company notes that its repair store is for "customers who are experienced with the complexities of repairing electronic devices", pointing out that "for the vast majority of customers who do not have experience repairing electronic devices, visiting a professional repair provider with certified technicians who use genuine Apple parts is the safest and most reliable way to get a repair".

The new comes a couple of weeks after the European Parliament voted to adopt the European Commission's 'Right to Repair' proposal, making it one of the EU's key initiatives for 2022. If it becomes law, manufacturers would be required to produce products that are easier to fix by consumers and third-party repairers. Both the EU and the UK introduced laws in 2021 that oblige manufacturers or importers to make essential parts available to professional repairers for up to ten years after the last unit of a specific model has been sold.
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Opinion Articles

The art of accessory sales is changing

Mark Bridge writes:

We're told it's not merely 'sales'. No, it's an art. "The art of selling". And with over 4 million hits on Google, you could easily argue that the art of selling is more popular than painting.

The same goes for the two sub-categories of cross-selling and up-selling. They're arts as well, you know. Mystic and creative disciplines...

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Secure mobile phone calls explained

The security of 3G and GSM mobile phone calls has been questioned recently. Mark Bridge spoke to Dr Simon Bransfield-Garth, Chief Executive of Cellcrypt, at Mobile World Congress to find out how real the problems are. The interview was included in our podcast on 19th February 2010; here's an edited transcript of the interview:

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‘The App is Dead. Long Live the App’ at Mobile World Congress

James Rosewell writes:

Apps (defined as games, information services, social networking video and web content among other things) dominated MWC10 with debate focused on the provision of radio network capacity to support them, the technologies used to create them and the methods for Mobile Network Operators (MNOs) to monetise them. Given the fragmentation in technology and the investment needed from MNOs to provide capacity coupled with a lack of reward for MNOs, we would be forgiven for thinking the App as we know it is not long for this world. However new technologies offering broader platform support, plus smart network investment coupled with new business models, mean the App will evolve and come of age ready for 2011.

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Windows Phone 7 Series at Mobile World Congress

Mark Bridge writes:

We queued in the rain outside the Catalonia Barcelona Plaza hotel. We sat on the floor in a basement room. And we watched on TV as Steve Ballmer announced Windows Phone 7 Series.

The life of a reporter is not a glamorous one.

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HTC Smart could start a smartphone price war

Mark Bridge writes:

I’ve previously talked about a report from 2009 which warned how touch-screen phones that weren’t true smartphones were pushing down ARPU. Consumers thought they were buying something that was relatively advanced but were being seduced by form over function.

This week HTC stepped in to the arena with the HTC Smart, described by HTC's Peter Chou as "a more-affordable smartphone". Although it may not fit everyone’s definition of a smartphone, it certainly ticks most of the boxes. It has an open operating system, Qualcomm’s Brew platform, which has over 18,000 available applications and has been installed on over 1200 handset models worldwide.

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Recent Podcasts

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Podcast - 15th January 2016

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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