Search

Latest Podcast



Featured Articles

Friday, November 18, 2011

Global Mobile Marketing Award winners announced by MMA

The Mobile Marketing Association has announced the winners of the 7th Annual Global Mobile Marketing Awards for Innovation, Creativity and Leadership; awards that are now known (and trademarked) as The Smarties.

There are a total of 56 winners of awards designed to recognise the best mobile marketing from around the world. The award for overall excellence went to Crispin Porter + Bogusky for the Old Navy Records campaign that promoted Gap’s Old Navy clothing brand via music discovery app Shazam.

Greg Stuart, Global CEO of the Mobile Marketing Association, said “Great creative, great storytelling, is at the heart of all of our award-winning campaigns. Our winners are truly among the smartest in the mobile channel, and have set rigorously high standards for industry excellence. Their work should serve as an enduring inspiration to marketers world-wide, and a challenge to next year’s competitors.”

The full list of MMA Mobile Marketing Awards winners is shown below:

MMA AWARD FOR OVERALL EXCELLENCE

Global Winner and NA Regional Winner: Old Navy and Crispin Porter + Bogusky for "Old Navy Records" USA/NA

BRANDING

Global Winner and APAC Regional Winner: Coca-Cola and UM and McCann Worldgroup Ltd. for "Coca-Cola Summer Campaign" Hong Kong/APAC
First Runner-up and North American Regional Winner: Converse and R/GA for "Converse The Sampler" USA/NA
Second Runner-up and EMEA Regional Winner: OMO washing powder and BRANDTONE for "OMO 'DOOR TO DOOR CHALLENGE' - BRANDTONE mobile engagement" South Africa/EMEA
LATAM Regional Winner: Petrobras and FingerTips for “Brasileirão Petrobras” Brazil/LATAM

CROSS MEDIA INTEGRATION

Global Winner and NA Regional Winner: Old Navy and Crispin Porter + Bogusky for "Old Navy Records" USA/NA
First Runner-up and EMEA Regional Winner: Coca-Cola GmbH and Scholz & Volkmer GmbH for Coca-Cola "Snowglobes" iPhone Application Germany/EMEA
Second Runner-up: Pringles and Crispin Porter + Bogusky for "Pringles Crunch Band App" USA/NA
LATAM Regional Winner: Nike, Groupo.mobi and F/Nazca Saatchi & Saatchi for “Case Nike #coisadaboa” Brazil/LATAM
APAC Regional Winner: Coca-Cola and UM and McCann Worldgroup Ltd. for "Coca-Cola Summer Campaign" Hong Kong/APAC

DIRECT RESPONSE

Global Winner and EMEA Regional Winner: Garanti and Rabarba for "Garanti-The Last Person on Earth Who Doesn't Use Online Banking" Turkey/EMEA
First Runner-up: Situation Sthlm and Mobiento for "Sms is King!" Sweden/EMEA
Second Runner-up and NA Regional Winner: Pepsi MAX for "Cut to Max - Clubhouse in the Corn" USA/NA
APAC Regional Winner: Vodafone Essar Ltd. And Maxus India for “Vodafone VAS - 'X' spends = 3 'X' revenue” India/APAC
LATAM Regional Winner: TIMWE and Vivo; Claro; TIM; Oi and Globo for “Torpedão Campeão” Portugal/LATAM

PRODUCT/SERVICES LAUNCH

Global Winner and NA Regional Winner: Lawry's and R/GA for "Lawry's Digital Dinner Bell" USA/NA
First Runner-up: HBO and PHD and BBDO for "HBO GO" USA/NA
Second Runner-up and EMEA Regional Winner: MINI / MINI and MOBILE DREAMS FACTORY for "MINI COUNTRYMAN" Spain/EMEA
APAC Regional Winner: Nokia India Pvt. Ltd. and Maxus India for “Over 30;000 personalised demos CONCURRENTLY!” India/APAC

PROMOTION

Global Winner and NA Regional Winner: United Airlines and Barrie D'Rozario Murphy for "Promotion for Travel Options" USA/NA
First Runner-up and APAC Regional Winner: Coca-Cola and UM and McCann Worldgroup Ltd. for "Coca-Cola Summer Campaign" Hong Kong/APAC
Second Runner-up: Mars Canada and Proximity Canada for "M&M's Find Red" Canada/NA
EMEA Regional Winner: Pepsi Co. and Rabarba for "Pepsi-Content In a Bottle" Turkey/EMEA
LATAM Regional Winner: TIM Brazil and Upstream for “101 Carros TIM” Brazil and USA/LATAM

RELATIONSHIP BUILDING

Global Winner and NA Regional Winner: Nike+ and R/GA for "Nike+ GPS App" USA/NA
First Runner-up: National Healthy Mothers, Healthy Babies Coalition (HMHB), with Syniverse and Voxiva, for "Text4baby Campaign" USA/NA
Second Runner-up: Dressbarn and MSLGROUP Americas for  "Dressbarn Mobile Fashion Club" USA/NA
LATAM Regional Winner: Unilever and F.biz for “Vital MMS” Brazil/LATAM
APAC Regional Winner: Idea Cellular, Ltd. and Mindshare India, for “Idea - Breaking language barriers” India/APAC
EMEA Regional Winner: Mobitainment for “AVBOB Funeral Services" South Africa/EMEA

INNOVATION

Global Winner and NA Regional Winner: Old Navy and Crispin Porter + Bogusky for "Old Navy Records" USA/NA
First Runner-up and APAC Regional Winner: Coca-Cola and UM and McCann Worldgroup Ltd. for "Coca-Cola Summer Campaign" Hong Kong/APAC
Second Runner-up: Converse and R/GA for "Converse The Sampler" USA/NA
EMEA Regional Winner: InMobi for “Samsung Galaxy S II; 3D campaign” USA/EMEA
LATAM Regional Winner: Ginga and NOO Mag for “NOO Mag” Brazil/LATAM

SOCIAL IMPACT

Global Winner and EMEA Regional Winner: YoungAfricaLive & Praekelt Foundation for “YoungAfricaLive” South Africa/EMEA
First Runner-up and NA Regional Winner: Giorgio Armani and R/GA for " Aqua di Gio Armani Drops for Life App" USA/NA
Second Runner-up: TakePArt/Participant Media for “Waiting for 'Superman' Social Action Campaign” USA/NA
APAC Regional Winner: Busday and TELiBrahma for "Busday gets buzzier" India/APAC

MOBILE MARKETING ACADEMIC OF THE YEAR

William F. Humphrey, Jr., MBA; Debra A Laverie, Ph.D. for “Brand Community and Location Service Social & Mobile Research” USA/NA

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 10410

Tags: advertising marketing mma shazam

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

A Sure Signal from Vodafone

Mark Bridge writes:

Today I've been using my mobile phone at home. For many people that’s not an unusual thing to do – but it is for me because, around here, coverage indoors isn’t particularly good. Downstairs it’s previously been non-existent. But this morning everything changed.

Author: The Fonecast
0 Comments
Article rating: No rating

Physician uses cell phones to bring health care to the poor

Natalia Ardanza of voanews.com writes:

In Africa there is another use for mobile phones. Public Health workers in Kenya are now using mobile phones to gather health information from patients in remote areas and upload it to the internet for instant analysis at distant centers. And it is all happening thanks to Dr Joel Selanikio.

Author: The Fonecast
0 Comments
Article rating: No rating

Making dumb touchscreen phones was a smart move

Mark Bridge writes:

I remember a report from last year that said ‘non-smart’ touchscreen handsets – generally those without a popular operating system – would be bad news for mobile operators.

Conventional touchscreen smartphones tended to result in higher-than-average ARPU thanks to their early-adopting tech-loving users, their web-friendly browsers, their email programs, their app-friendly operating systems and their fast 3G connectivity. However, dumber touchscreen devices – those with a manufacturer’s own proprietary OS and perhaps a clumsier browser – could generate 23% less ARPU than smarter phones. So, if touchscreen dumbphones weren’t good for networks… and weren’t really good for consumers either… manufacturers wouldn’t really bother with them. Right?

Author: The Fonecast
0 Comments
Article rating: No rating

"Hello Nexus One" I say...

James Rosewell writes:

Mark’s been encouraging me to write an opinion piece on the Nexus One for the last few days and I’m finally putting fingers to keyboard to share my experiences. It’s taken so long because this phone has so many features. On a positive note I could go into details about the gorgeous screen, the Android Marketplace that will out-sell Apple’s over the next 18 months, the built-in satellite navigation service and the speedy processor that makes everything run smoothly in real time. Or on a less positive note, the touch screen keyboard that sucks (think carefully about this if you’re a heavy texter or emailer, it’s even worse than the original iPhone), the lack of ActiveSync for Calendars and Tasks, no support for WMA music files or the clunky zoom functions on the web browser.

However I’m going to focus on voice dictation. Nexus One is the first phone I’ve used with this feature.

Author: The Fonecast
0 Comments
Article rating: No rating

The Amazon Kindle prepares to fight the Apple iPhone and Tablet

Mark Bridge writes:

Here’s a curious thing. Firstly, Amazon creates the Kindle. It starts selling the Kindle in the USA with a mobile deal that lets users download electronic books and newspapers wherever they are. Then it starts selling the Kindle to us in the UK, although – hang on a moment – it’s not talking about a UK mobile deal. Instead it still seems to be ‘roaming’ from the AT&T network. Next comes the larger-screen Kindle DX – also roaming away when it reaches our shores. And now Amazon is talking about third-party downloadable applications for the Kindle. Yes, a mobile device with downloadable apps. Hold that thought; I’ll be returning to it.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First101102103104106108109110Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«May 2024»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Copyright 2006 - 2024 by thefonecast.com. First and third party cookies are used on our site.

Terms Of Use | Privacy Statement