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Friday, December 21, 2012

Windows Phone expected to be the fastest-growing mobile OS in the next 5 years

A new research report from Analysys Mason predicts that Windows Phone will become the fastest-growing smartphone operating system in the next five years. However, it will still only have a single-digit percentage share of the smartphone market in 2017.

Last year, Microsoft’s Windows Phone OS was shipped in 11 million devices. In 2017 this figure is expected to reach 136 million units; approximately the same number of Apple devices shipped in 2012. It’ll mean that Windows smartphones account for 9% of the world’s smartphone shipments in 2017, compared to 23% for Apple.

Android smartphone shipments are expected to account for 58% of the market next year and are then predicted to stay at that level for the next four years.

Ronan de Renesse, the report’s author and Principal Analyst for the Mobile Broadband and Devices research programme at Analysys Mason, said “Having a third significant OS player like Windows in the smartphone market would benefit mobile operators because it would reduce Apple’s and Google’s control over the market. It would also encourage subscribers to move from one OS to another, as well as improve operators’ negotiating position in smartphone retail.”

Overall, the number of smartphone shipments is forecast to increase from 700 million this year (41.2% of total mobile phone shipments) to 1.37 billion by the end of 2017 (a 70% share of shipments). The report says handset vendors’ share of smartphone shipments will be volatile as brands with their own content/device ecosystems or with a strong presence in emerging markets will maintain or increase their market share at the expense of others.

[Report]

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Opinion Articles

A Sure Signal from Vodafone

Mark Bridge writes:

Today I've been using my mobile phone at home. For many people that’s not an unusual thing to do – but it is for me because, around here, coverage indoors isn’t particularly good. Downstairs it’s previously been non-existent. But this morning everything changed.

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Physician uses cell phones to bring health care to the poor

Natalia Ardanza of voanews.com writes:

In Africa there is another use for mobile phones. Public Health workers in Kenya are now using mobile phones to gather health information from patients in remote areas and upload it to the internet for instant analysis at distant centers. And it is all happening thanks to Dr Joel Selanikio.

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Making dumb touchscreen phones was a smart move

Mark Bridge writes:

I remember a report from last year that said ‘non-smart’ touchscreen handsets – generally those without a popular operating system – would be bad news for mobile operators.

Conventional touchscreen smartphones tended to result in higher-than-average ARPU thanks to their early-adopting tech-loving users, their web-friendly browsers, their email programs, their app-friendly operating systems and their fast 3G connectivity. However, dumber touchscreen devices – those with a manufacturer’s own proprietary OS and perhaps a clumsier browser – could generate 23% less ARPU than smarter phones. So, if touchscreen dumbphones weren’t good for networks… and weren’t really good for consumers either… manufacturers wouldn’t really bother with them. Right?

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"Hello Nexus One" I say...

James Rosewell writes:

Mark’s been encouraging me to write an opinion piece on the Nexus One for the last few days and I’m finally putting fingers to keyboard to share my experiences. It’s taken so long because this phone has so many features. On a positive note I could go into details about the gorgeous screen, the Android Marketplace that will out-sell Apple’s over the next 18 months, the built-in satellite navigation service and the speedy processor that makes everything run smoothly in real time. Or on a less positive note, the touch screen keyboard that sucks (think carefully about this if you’re a heavy texter or emailer, it’s even worse than the original iPhone), the lack of ActiveSync for Calendars and Tasks, no support for WMA music files or the clunky zoom functions on the web browser.

However I’m going to focus on voice dictation. Nexus One is the first phone I’ve used with this feature.

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The Amazon Kindle prepares to fight the Apple iPhone and Tablet

Mark Bridge writes:

Here’s a curious thing. Firstly, Amazon creates the Kindle. It starts selling the Kindle in the USA with a mobile deal that lets users download electronic books and newspapers wherever they are. Then it starts selling the Kindle to us in the UK, although – hang on a moment – it’s not talking about a UK mobile deal. Instead it still seems to be ‘roaming’ from the AT&T network. Next comes the larger-screen Kindle DX – also roaming away when it reaches our shores. And now Amazon is talking about third-party downloadable applications for the Kindle. Yes, a mobile device with downloadable apps. Hold that thought; I’ll be returning to it.

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