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Monday, November 19, 2012

More than 350 billion mobile app downloads expected in first ten years

Average cost of an application expected to drop to 5p by 2017

The latest study from Strategy Analytics predicts that 350 billion mobile apps will be downloaded to smartphones and tablets between 2008 and 2017, with paid application downloads generating more than $57 billion (£36 billion) worldwide.

However, free apps are expected to account for more than 91% of all downloads by 2017.

When free and paid smartphone apps are considered together, the average selling price of a downloaded smartphone app is forecast to fall to 8 cents (5p) by 2017.

Josh Martin, Director of Apps Research at Strategy Analytics, said “Paid downloads remain an essential component of the app ecosystem. Paid downloads will remain an important way for smaller developers to monetize their efforts. For developers committed to paid downloads transitioning to tablets may be the smartest way to preserve the business model over the long term. App Stores will also see a revenue crunch as more revenue is earned from advertising – revenue generated outside the bounds of the app store – and will need to prepare. Newer platforms such as Windows 8, BlackBerry 10, Tizen and Firefox are building their operating systems and storefronts with this knowledge which should go a long way to making them attractive to developers and end users.”

According to the report, Apple is expected to have 56% of tablet downloads in 2017 while Google Play will have more than 45% of smartphone downloads.

[Report]

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Opinion Articles

Satellite phones may work everywhere... but that doesn't mean they're legal

Mark Bridge writes:

Every time a British citizen finds themselves in trouble abroad – whether the problem is pirates, police, having a drink or having a cuddle – it’s very likely someone somewhere will say “you should have checked first”.

That’s sensible advice when it comes to looking at the FCO website… but an extra reminder about checking the legality of your technology came this week when biofuel bus driver Andy Pag was arrested in India for using a satellite phone.

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Google, Android and TouchDown – demonstrating the new "old" business model

James Rosewell writes:

If you work for a sizeable organisation it’s 65% likely your email, contacts, calendar and task list will all reside on a Microsoft Exchange server. That’s quite a lot of mobile phones to connect and synchronise with Exchange. Microsoft has a solution called ActiveSync now supported by Nokia, Apple and a few others. RIM requires a server that IT departments need to install to allow their BlackBerry users to access these features.

Android has been left behind when it comes to accessing ActiveSync.

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Google Nexus One – a tale of 2 power supplies

James Rosewell writes:

Last week I decided to use my own hard earned money to buy the latest high-end HTC smartphone running Android 2.1 in the form of the Google Nexus One. I’ve not used an Android-based device as my main phone for some time so was keen to understand the improvements to the operating system and see for myself how fast the Snapdragon processor really is.

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Ten tips for mobile working at home

Mark Bridge writes:

So you’re stuck at home because the snow’s made your journey to work too hazardous?  Or perhaps you just needed a little peace and quiet to finish an important project?

Well, technology can certainly make your life easier – but how can you make the best of it?  Here are my top ten tips… all gathered from personal experience. So switch on your BlackBerry, connect to your VPN and let’s do some telecommuting.

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Today, Nexus One... tomorrow, the world

Mark Bridge writes:

To my mind, the Google Nexus One is just another Android-powered handset. It’s a very good Android-powered handset – and one that might dissuade me from my planned upgrade to a Motorola Milestone – but in reality it’s only another phone.

And, as I mentioned yesterday, I don’t think Google’s method of selling the phone is going to transform mobile retailing. Well, no more than the internet is doing already.

Because that’s not why the Nexus One has been created.

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