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Thursday, May 22, 2014

Consumers think mobile networks would be best at providing video calling services

Consumers think mobile video calling services provided by mobile network operators would be better than those provided by third-party ‘over the top’ providers. That’s according to a survey commissioned by telecoms software specialist OpenCloud and carried out by YouGov across the UK, France, Germany and the USA.

Mobile operators were rated as potentially more capable than OTT service providers on four criteria: ease of use, number of contacts reachable, quality of video and use of the service across multiple devices.

Overall, 32% of people covered by the survey used OTT voice or video calling services on any device - and 18% used their mobile phone. Of those people currently using mobile video calling apps, 38% expected their use of video calling to increase over the next year.

When current video call users and non-users were asked whether they’d be interested in video calling services from their operator, a total of 37% showed ‘significant’ interest. 74% of those said they’d be interested in an operator-provided app while 89% would be interested in a ‘native’ experience similar to making a regular voice call.

The survey also showed potential for mobile operators to ‘poach’ existing OTT users: 60% of people already using OTT voice and/or video calling services said they’d be interested in an operator-provided service.

Mark Windle, Head of Marketing at OpenCloud, said “The use of video-calling services is set to grow. Following the launch of 4G, the video-calling market is now up for grabs and OTT services and operators’ Video-over-LTE (VoLTE) services will compete for their share. OTT brands have been successful in offering innovative video-calling, but with consumers appearing to believe that the network operators can now do better there is opportunity for them to regain some lost ground. Operators will need to address both perceived and actual levels of service innovation in a cost-competitive way in order to capitalise on this opportunity.”

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Opinion Articles

Satellite phones may work everywhere... but that doesn't mean they're legal

Mark Bridge writes:

Every time a British citizen finds themselves in trouble abroad – whether the problem is pirates, police, having a drink or having a cuddle – it’s very likely someone somewhere will say “you should have checked first”.

That’s sensible advice when it comes to looking at the FCO website… but an extra reminder about checking the legality of your technology came this week when biofuel bus driver Andy Pag was arrested in India for using a satellite phone.

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Google, Android and TouchDown – demonstrating the new "old" business model

James Rosewell writes:

If you work for a sizeable organisation it’s 65% likely your email, contacts, calendar and task list will all reside on a Microsoft Exchange server. That’s quite a lot of mobile phones to connect and synchronise with Exchange. Microsoft has a solution called ActiveSync now supported by Nokia, Apple and a few others. RIM requires a server that IT departments need to install to allow their BlackBerry users to access these features.

Android has been left behind when it comes to accessing ActiveSync.

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Google Nexus One – a tale of 2 power supplies

James Rosewell writes:

Last week I decided to use my own hard earned money to buy the latest high-end HTC smartphone running Android 2.1 in the form of the Google Nexus One. I’ve not used an Android-based device as my main phone for some time so was keen to understand the improvements to the operating system and see for myself how fast the Snapdragon processor really is.

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Ten tips for mobile working at home

Mark Bridge writes:

So you’re stuck at home because the snow’s made your journey to work too hazardous?  Or perhaps you just needed a little peace and quiet to finish an important project?

Well, technology can certainly make your life easier – but how can you make the best of it?  Here are my top ten tips… all gathered from personal experience. So switch on your BlackBerry, connect to your VPN and let’s do some telecommuting.

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Today, Nexus One... tomorrow, the world

Mark Bridge writes:

To my mind, the Google Nexus One is just another Android-powered handset. It’s a very good Android-powered handset – and one that might dissuade me from my planned upgrade to a Motorola Milestone – but in reality it’s only another phone.

And, as I mentioned yesterday, I don’t think Google’s method of selling the phone is going to transform mobile retailing. Well, no more than the internet is doing already.

Because that’s not why the Nexus One has been created.

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Recent Podcasts

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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